SKELAR is hiring a Reputation Manager for Dressly, our AI-powered fashion business. In this role, you will build a systematic approach to online reputation management across all digital channels, including search engines, reviews, social media, and AI-generated content. You'll be part of a venture builder with a community of 1000+ specialists.
What You'll Do
- Systematically monitor mentions of Dressly across all digital channels: search results, Reddit, Quora, Product Hunt, Trustpilot, App Store/Google Play, social networks, and forums.
- Create daily and weekly reports, identify patterns and potential risks, and build a risk map with reputation triggers.
- Manage the full cycle of review work: monitoring → prioritization → response → escalation.
- Formulate tone of voice for different situations, including crises, and create a database of response scenarios and communication standards.
- Work with AI search tools (ChatGPT, Gemini, Perplexity, Claude) to improve content about Dressly in search results.
- Optimize AI-generated content for accuracy, how the brand is described, and addressing user questions.
- Create and update reputation materials like FAQs, articles, Wikis, and content pools for SERP.
- Build a structured operational ORM system with clear SLAs, statuses, and responsibilities.
- Work cross-functionally with marketing, support, product, community, and PR teams.
- Initiate projects that improve our online image and see them through to results.
- Propose topics and formats that enhance our online presence.
- Analyze competitor experience in reputation communication.
- Launch micro-projects to enhance organic presence and positive sentiment.
What We're Looking For
- 1+ year of experience in ORM, reputation management, SERM, community management, or digital communications.
- Ability to work systematically with a focus on structure, deadlines, and processes.
- Project management mindset, including prioritization, multitasking, and ownership.
- Quickly learns new tools, including AI tools.
- A proactive person who doesn't wait for tasks but looks for improvements.
- Writes competently, clearly, and can adapt tone of voice to different situations.
- Analytical, attentive to detail, and loves order and transparency.
Nice to Have
- Experience in tech or product companies.
- Understanding of SEO or SERM tools.
- Experience working with English-speaking users.
- Experience in crisis communications or working with complex cases.
Technical Stack
- AI search tools: ChatGPT, Gemini, Perplexity, Claude
- SEO and ORM tools
Team & Environment
You'll be part of a venture builder with over 1000 specialists. The role involves cross-functional work with marketing, support, product, community, and PR teams. We provide an environment for self-realization, value operational clarity, structure, responsibility, and quick response, and are a fast-moving team that tests a lot to create a global product with high quality standards.
Benefits & Compensation
- Medical insurance and access to a corporate doctor.
- Training, courses, and conference attendance.
- Internal professional clubs (marketing, development, finance, recruiting).
- Community of founders for practical experience sharing.
- Infrastructure teams for support (recruiting, finance, legal).
SKELAR is an equal opportunity employer.
