SKELAR is hiring a Reputation Manager for Dressly, our AI-powered fashion business. In this role, you will build a systematic approach to online reputation management across all digital channels, including search engines, reviews, social media, and AI-generated content. You'll be part of a venture builder with a community of 1000+ specialists.

What You'll Do

Systematically monitor mentions of Dressly across all digital channels: search results, Reddit, Quora, Product Hunt, Trustpilot, App Store/Google Play, social networks, and forums.
Create daily and weekly reports, identify patterns and potential risks, and build a risk map with reputation triggers.
Manage the full cycle of review work: monitoring → prioritization → response → escalation.
Formulate tone of voice for different situations, including crises, and create a database of response scenarios and communication standards.
Work with AI search tools (ChatGPT, Gemini, Perplexity, Claude) to improve content about Dressly in search results.
Optimize AI-generated content for accuracy, how the brand is described, and addressing user questions.
Create and update reputation materials like FAQs, articles, Wikis, and content pools for SERP.
Build a structured operational ORM system with clear SLAs, statuses, and responsibilities.
Work cross-functionally with marketing, support, product, community, and PR teams.
Initiate projects that improve our online image and see them through to results.
Propose topics and formats that enhance our online presence.
Analyze competitor experience in reputation communication.
Launch micro-projects to enhance organic presence and positive sentiment.

What We're Looking For

1+ year of experience in ORM, reputation management, SERM, community management, or digital communications.
Ability to work systematically with a focus on structure, deadlines, and processes.
Project management mindset, including prioritization, multitasking, and ownership.
Quickly learns new tools, including AI tools.
A proactive person who doesn't wait for tasks but looks for improvements.
Writes competently, clearly, and can adapt tone of voice to different situations.
Analytical, attentive to detail, and loves order and transparency.

Nice to Have

Experience in tech or product companies.
Understanding of SEO or SERM tools.
Experience working with English-speaking users.
Experience in crisis communications or working with complex cases.

Technical Stack

AI search tools: ChatGPT, Gemini, Perplexity, Claude
SEO and ORM tools

Team & Environment

You'll be part of a venture builder with over 1000 specialists. The role involves cross-functional work with marketing, support, product, community, and PR teams. We provide an environment for self-realization, value operational clarity, structure, responsibility, and quick response, and are a fast-moving team that tests a lot to create a global product with high quality standards.