Purely Optimal Inc. is looking for a Creative Systems Architect & AI Production Lead to architect and lead the Creative Engine, an emotive AI content production system. You will build our creative operating system from scratch, focusing on high-performing video ads and strategic creative systems.
What You'll Do
- Architect the entire creative workflow from scratch, developing prompt libraries for text-to-video, image-to-video, and image generation.
- Create quality frameworks, creative testing matrices, and format adaptation systems.
- Document all systems for team training and scaling.
- Execute a 48-Hour Brand Birth Challenge to create a complete brand from scratch and launch with real ad spend.
- Run creative strategy sessions and produce 8-12 high-performing video ads per month per client.
- Create unlimited static ad variations and design landing page creative.
- Build training programs, SOPs, and quality checklists for new creative team members.
- Eventually lead a team of 3-5 creative specialists.
- Provide strategic creative direction rooted in conversion psychology and ICP research.
What We're Looking For
- Expert-level experience with text-to-video tools like Runway, Pika, Kling, Veo.
- Deep knowledge of image-to-video animation techniques.
- Mastery of AI image generation with Midjourney, DALL-E, Flux.
- Understanding of prompt engineering for consistent, high-quality outputs.
- Background in videography, video editing, or creative direction.
- Understanding of cinematography, framing, pacing, and visual storytelling.
- Color grading and post-production skills.
- Experience with creative that actually converts (ads).
- Portfolio demonstrating range: UGC-style, cinematic, story-driven, luxury, etc.
- Understanding of brand strategy, positioning, and conversion psychology.
- Ability to think in systems and build repeatable processes.
- Excellent English communication (written and verbal).
- Comfortable presenting creative concepts to clients on video calls.
Nice to Have
- Worked in performance marketing or growth-focused creative.
- Experience with paid ads (Meta, TikTok, YouTube).
- Background in branding or agency creative.
- Understanding of direct response copywriting.
- Experience training or leading creative teams.
- Knowledge of landing page design and conversion optimization.
Technical Stack
- Runway
- Pika
- Kling
- Veo
- Midjourney
- DALL-E
- Flux
Team & Environment
This is a founding creative lead role. You will eventually lead a team of 3-5 creative specialists.
Benefits & Compensation
- Compensation: $2,500–$5,000/month + equity: Potential for equity participation as a founding creative lead.
- Performance bonuses tied to client results and system development.
- Equity potential and revenue share opportunities as the Creative Engine scales.
- Growth trajectory from architect to leader and key stakeholder.
Work Mode
This is a fully remote position open globally.
Our culture values unreasonable standards, strategic creativity, systems thinking, building in public, and aggressive execution with strategic patience.
