GitLab is hiring a Regional Marketing Manager to provide operational and strategic support for programs that drive sales pipeline growth for AMER Regional Marketing Sales initiatives. You'll partner closely with Senior Regional Marketing Managers and cross-functional teams to plan, execute, and measure regional campaigns and events that engage enterprise IT leaders, IT operations practitioners, and developers.
What You'll Do
- Assist Senior Regional Marketing Managers with campaign and event setup, execution, and reporting for AMER Regional Marketing Sales programs, ensuring accurate timelines, documentation, and communication.
- Support the creation, management, and tracking of regional marketing budgets by processing purchase orders through GitLab's procurement process and coordinating payments for Regional Marketing activities.
- Help plan and coordinate regional event logistics, including venue research, vendor coordination, registration management, staffing requests, and onsite support to deliver high-quality experiences.
- Work in GitLab in a project management style to complete tasks such as creating Marketo programs and Salesforce campaigns, generating UTMs, submitting target list requests, and tracking progress against deadlines.
- Manage event materials and logistics end to end, including shipping, booth setup coordination, and attendee communications before, during, and after events.
- Partner closely with the partner marketing team to support and monitor market development fund (MDF) campaigns, ensuring proper setup, execution, and documentation.
- Update and maintain regional marketing materials, presentations, and sales enablement resources so Sales and partners have current, on-brand assets.
- Coordinate with marketing operations on digital assets such as landing pages, email invitations, and lead capture forms, and help manage lead collection, list uploads, and post-event campaign analysis to inform future program improvements.
What We're Looking For
- Foundational experience in marketing or related go-to-market roles, ideally supporting regional or field programs in partnership with Sales.
- Proven ability to coordinate integrated campaigns and events that support sales pipeline goals, across both digital and in-person tactics, with strong organizational, project, and program coordination skills and high attention to detail.
- Data-driven approach to marketing, using performance metrics and insights to track campaign and event performance, measure results, and recommend improvements.
- Experience supporting budget management activities such as tracking spend, processing purchase orders, and reconciling invoices for marketing programs.
- Excellent communication and writing skills, including clearly communicating updates, coordinating with stakeholders, and creating or updating simple content, decks, and talking points.
- Comfort working in an all-remote, asynchronous environment as a self-directed 'manager of one,' with the capacity to empathize with IT leaders, IT operations practitioners, and developers.
Nice to Have
- Creative mindset with the ability to propose new ideas for territory-specific campaigns and events, test fresh approaches, and help build scalable programs from the ground up.
- Proficiency with marketing automation platforms, customer relationship management (CRM) systems, and project management tools; experience with Marketo, Salesforce, and GitLab is a plus.
Technical Stack
- Marketo
- Salesforce
- GitLab
Team & Environment
You'll join a globally distributed team with a collaborative, cross-functional structure, partnering closely with Sales and Marketing teams and reporting to Senior Regional Marketing Managers. Our culture values high performance, continuous knowledge exchange, and career acceleration.
Benefits & Compensation
- Compensation: $75,600 - $162,000 USD + equity
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Work Mode
This is a global, remote role open to candidates in the United States.
GitLab is proud to be an equal opportunity workplace and an affirmative action employer. Our policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status, or any other basis protected by law.
