The Regional Content Marketing Lead (CE&I) at Quadient is responsible for developing and executing a regional content strategy to support demand generation, thought leadership, public relations, customer advocacy, and brand awareness in the Central & Iberia region. This role collaborates with field marketing, product marketing, sales, and global content teams to create and localize compelling B2B content across multiple channels.
What You'll Do
- Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for SMB and Enterprise target audiences.
- Build and manage the regional content calendar, ensuring alignment with global and regional priorities.
- Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics.
- Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy.
- Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories.
- Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives.
- Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements.
- Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions.
- Support localization of content from global or other geographical markets for use in CE&I campaigns, including publishing localized/transcreated marketing assets such as eBooks, whitepapers, brochures, videos, blog articles, and product web pages.
- Support public relations strategy and initiatives in CE&I alongside global PR team, ensuring timely and accurate reflection of local business drivers and news.
- Manage the content of organic social media with the support of demand generation managers.
- Partner with the Global Digital SEO team to optimize and publish content tailored to regional SEO goals for the CE&I online markets.
- Manage Regional web pages in collaboration with Global Corporate Digital Team, optimizing page content for organic visibility and increasing conversion rates.
- Work closely with local product marketing stakeholders to support timely go-to-market of new products and solutions, ensuring alignment with regional content requirements.
- Track performance, report on ROI and outcomes, and optimize future content initiatives based on data-driven insights.
- Manage external agencies and vendors to support asset creation as needed.
What We're Looking For
- Minimum 3 years of experience in marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management.
- Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team.
- Knowledge of how global campaigns are successfully implemented in line with regional requirements.
- Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns.
- Strong experience with localization processes including the use of technology such as Smartling and local language models.
- Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms.
- Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels.
- Ability to analyze data, generate insights, and optimize campaigns based on performance.
- Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget.
- Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and partner teams in a fast paced, ambitious global environment.
- Knowledge of account-based marketing (ABM) strategies and tools.
- Fluency in English, German (written and spoken)
Nice to Have
- Spanish is a plus
Technical Stack
- Smartling, Canva, Eloqua, Pardot, content management platforms
Team & Environment
Global Matrix organization with regional and global marketing teams, including field marketing, product marketing, sales, and global content and PR teams.
Benefits & Compensation
- Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle.
- Endless Learning: Access global opportunities for growth through our 24/7 online learning platform.
- Inclusive Community: Join diverse communities and engage in our Philanthropy program.
- Comprehensive Rewards: Enjoy competitive Total Rewards covering work/life balance and more, including a generous referral scheme.
- Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.
Compensation includes competitive Total Rewards and a generous referral scheme.
Work Mode
Hybrid role available in Spain, Germany, and Czechia, blending office and remote setup for a balanced lifestyle.
Quadient is an Equal Employment Opportunity Employer. We believe that diversity brings benefits to our customers, our business, and our people so we are committed to being an inclusive employer. We encourage applications from all suitable applicants, regardless of background. We firmly believe in zero discrimination in employment on any basis, including gender, race, ethnicity, religion or belief, national origin, age, disability, marital status, sexual orientation, gender identity, citizenship status, veteran status, and any other protected characteristics.
