Novakid School is looking for a Referral Program Manager to take full ownership of our referral growth channel. You will evaluate the current program, identify bottlenecks, and build a scalable, high-converting growth engine, responsible for the entire funnel from lead volume to conversion.
What You'll Do
- Conduct a deep dive into the current program to determine why lead volume fluctuates and where conversions drop off, validating hypotheses with data.
- Own the technical backlog, ensuring fixes for friction points (attribution, broken flows, UX issues) that hinder performance.
- Streamline the end-to-end flow for both the referrer and the referee to ensure a seamless experience.
- Define the roadmap for the referral program, deciding on the right mix of incentives, gamification, and mechanics.
- Analyze performance across diverse markets (Europe, MENA, Asia) and develop tailored strategies to boost engagement in underperforming regions.
- Conduct rapid testing of new offers, channels, and incentives to find what truly drives growth.
- Collaborate with Sales to ensure referral leads are effectively processed and feedback loops are established.
- Work with Analytics to ensure dashboard accuracy and reliable tracking for all referral metrics.
What We're Looking For
- 3+ years of experience in managing Referral or Loyalty programs.
- Technical literacy to translate business needs into clear technical requirements for developers, with understanding of tracking, attribution, and frontend mechanics.
- Analytical mindset, relying on data to distinguish between assumptions and facts, and analyzing complex funnels to find root causes.
- Execution-first mentality, prioritizing delivery and moving projects from 'Planned' to 'Done'.
- English Proficiency at C1 level.
Benefits & Compensation
- Remote work from any location.
- Full-time contract.
- Flexible working hours, 40+ hours per week.
- Friendly young team.
- Interesting and promising project.
- Bonuses and option program are available.
Work Mode
This is a fully remote, global position.
