act digital is looking for a Product Marketing Manager to lead go-to-market planning and lifecycle communication for hardware and software products in the healthcare technology sector. You will craft compelling value propositions and ensure accurate product information across all channels.
What You'll Do
- Own all product communication activities across the full lifecycle (HW & SW), from launch through end-of-life/end-of-service.
- Ensure consistent and relevant value messaging aligned with commercial objectives.
- Develop, manage, and implement global launch programs.
- Equip regional and channel teams with the tools needed for successful product adoption.
- Lead the global marketing plan for a designated product line.
- Collaborate with sales teams to identify required sales support tools.
- Produce product collateral and messaging that communicate value to multiple stakeholder groups.
- Manage the creation, accuracy, and effectiveness of all sales assets.
- Lead monthly sales communications and support ongoing internal and external sales communication.
- Ensure accurate and up-to-date product representation on the company website.
- Validate all materials through the appropriate regulatory review processes.
- Measure the impact and effectiveness of enablement activities and materials.
- Track competitor activities and generate market insights to support decision-making.
What We're Looking For
- Minimum 5 years of experience in Product Marketing or a similar role.
- Experience in Healthcare, Medical Devices, or IVD.
- Excellent communication and cross-functional collaboration skills.
- Ability to translate technical features into compelling value propositions.
- Fast learner with strong analytical thinking.
- Team-oriented mindset with a structured, proactive approach.
- English required.
- Must hold a valid work permit (if non-EU).
- Must hold a valid residence permit.
Nice to Have
- Master’s degree preferred (Bachelor accepted).
- Additional languages are an advantage.
Team & Environment
This role involves cross-functional collaboration with sales, product management, and communications teams.
