FourthRev is hiring a Product Marketing Manager to define and execute the go-to-market strategy for a growing portfolio of innovative, high-impact career programmes. In this role, you will work both strategically and operationally, using AI tools and deep customer insight to deliver at speed without compromising quality.
What You'll Do
- Own the end-to-end go-to-market strategy for new products and partnerships.
- Define clear, compelling product positioning and messaging based on insight, not guesswork.
- Be the voice of the customer, using Jobs to Be Done theory and qualitative/quantitative insight to shape campaigns and content.
- Use AI tools (e.g., ChatGPT, Claude, Make, Zapier, customGPTs) to build workflows that accelerate execution while maintaining high-quality output.
- Spot opportunities others don’t — like turning sales call transcripts into messaging direction or surfacing friction points from drop-off data.
- Collaborate cross-functionally to deliver performance-driven campaigns, landing pages, and ads that convert.
- Map and optimise the user journey, applying conversion best practices and funnel thinking.
- Support internal and partner sales teams with the right enablement tools and materials.
- Analyse performance across touchpoints and iterate fast based on insight, not instinct.
What We're Looking For
- Proven experience in product marketing — ideally from tech, SaaS, consumer, or fast-growth sectors.
- Track record of taking new products or services to market and hitting commercial goals.
- A portfolio of work that demonstrates how you’ve used AI tools to scale your impact.
- A builder’s mindset — you get things done, plug gaps, and move fluidly between strategic and executional work.
- Strong grasp of customer research methodologies, especially Jobs to Be Done.
- Exceptional communicator — equally comfortable writing ad copy, briefing design, or building stakeholder buy-in.
- A bias for insight-driven action, and a love of working in the grey until you find clarity.
- Strong project management skills and fluency in tools like ClickUp or Asana — but you don’t let process get in the way of performance.
- An obsession with growth — you care about results, test relentlessly, and know that the difference is in the details.
Technical Stack
- AI tools (e.g., ChatGPT, Claude, Make, Zapier, customGPTs)
- ClickUp or Asana
Team & Environment
Collaborate with marketing, partnerships, sales, product, design, and delivery teams. The culture values innovation, curiosity, high performance, and commercial impact, where fresh ideas are welcome and pace is paired with thoughtful execution.
Benefits & Compensation
- Flexibility of remote-first work.
- Real ownership over your projects.
- Chance to shape how the next generation of learners discover and choose transformative education programmes.
- Competitive salary.
Work Mode
This is a fully remote position.
