Rockefeller Philanthropy Advisors is hiring a Product Marketing Manager (Part-Time - Freelance) to lead the go-to-market strategy for our new B2C product, Career Coach. This role combines product sense with growth marketing execution to boost awareness, drive engagement, and convert free users into paying customers.
What You'll Do
- Own and execute the go-to-market strategy for Career Coach.
- Increase Premium conversion by improving messaging, in-product positioning, and user flow.
- Analyze and optimize the full user funnel, from landing to activation to conversion.
- Identify friction points in the UX and fix them.
- Design and run A/B tests to validate messaging, onboarding, and feature adoption.
- Set up and monitor key metrics using product analytics tools (e.g., Mixpanel, GA).
- Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums.
- Write compelling content: newsletter, posts, replies, and prompts for social AI tools.
- Run messaging experiments and continuously iterate based on user feedback.
- Identify visibility hacks and relevant partnerships.
- Move fast: test, learn, and double down on what works.
What We're Looking For
- Proven experience in product marketing and product growth (ideally in B2C SaaS).
- Strong understanding of conversion funnels, UX principles, and data-informed iteration.
- Hands-on experience with tools like Mixpanel, GA, Amplitude, or similar.
- Ability to break down complex product flows and propose simple, high-impact improvements.
- Experience driving community engagement and grassroots awareness campaigns.
- Technical fluency: comfortable working with product and dev teams.
- Lean, startup mindset: autonomous, creative, action-oriented.
Nice to Have
- Interest in career development, job search tools, or the remote work ecosystem.
Technical Stack
- Mixpanel
- Google Analytics
- Amplitude
Team & Environment
Work closely with the founders and tech team.
Benefits & Compensation
- Work directly with the founders and shape a product with real social impact.
- Fully remote, async, and flexible.
- Flat hierarchy, fast decision-making, and freedom to take initiative.
- Potential to grow into a full-time, long-term position.
Work Mode
This is a fully remote position.
Rockefeller Philanthropy Advisors is an equal opportunity employer.
