Renew Home is hiring a strategic Product Marketing Manager to lead product marketing efforts for home device manufacturer (OEM) partnerships and consumer-facing solutions. You will be central to expanding Renew Home’s reach through key device partners—starting with smart thermostats and HVAC systems, and growing into EV charging and home battery storage. Our mission is to change how we power the world by making it easier for customers to save energy and money at home.
What You'll Do
- Lead competitive analysis, voice of customer (VoC), and market research for OEM verticals (e.g., HVAC, EVs, batteries).
- Own OEM category positioning and messaging, ensuring clear differentiation and alignment with Renew Home’s broader platform.
- Deliver actionable market intelligence and messaging frameworks to support BD/Partnerships.
- Collaborate with Product and Pricing to shape OEM offering packages, bundles, and pricing models.
- Define value propositions that resonate with utilities, OEMs, and households.
- Support long-term OEM growth strategy in partnership with executive and BD teams.
- Maintain a cohesive brand framework for OEM solutions, ensuring seamless integration into Renew Home’s overall brand and customer experience.
- Guide naming, design, and storytelling approaches for new OEM products.
- Support co-branding and white-labeling needs with OEM and channel partners.
- Own full go-to-market strategy for OEM launches, including content, campaigns, PR, and cross-functional execution.
- Drive messaging, website updates, sales enablement materials, and customer-facing content.
- Coordinate across Marketing, Product, Partnerships, Design, and Engineering to ensure smooth and successful launches.
- Build strong working relationships with OEM partners to manage planning, asset reviews, and joint execution.
- Develop and maintain a scalable OEM partner marketing toolkit (messaging guides, brand kits, asset approval flows).
- Support co-marketing efforts, lifecycle content, and help center materials for partners.
- Establish repeatable processes for campaign planning, partner alignment, and marketing performance tracking.
What We're Looking For
- 3+ years of experience in product marketing, partner marketing, or GTM roles.
- Experience ideally in energy, smart home, IoT, or climate tech.
- Strong grasp of B2B2C dynamics and how to market partner-integrated offerings.
- Experience launching co-branded or OEM-integrated products with cross-functional teams.
- Skilled in research, positioning, and translating complex offerings into customer-centric value propositions.
- Adept at balancing high-level strategy with tactical content and project management.
- Excellent communicator and collaborator with strong writing and presentation skills.
- Passionate about accelerating the clean energy transition and building scalable consumer solutions.
- Must be authorized to work in the United States without current or future immigration sponsorship from the company.
Nice to Have
- Experience marketing HVAC, EV charging, battery storage, or other DER devices.
- Familiarity with utility-facing sales cycles and DSM/DERMS integrations.
- Experience managing co-marketing or white-label partnerships.
- Understanding of regulated markets, performance-based incentives, or energy pricing.
Team & Environment
Serve as a connective thread between Product, Design, BD/Partnerships, Pricing, and Marketing.
Benefits & Compensation
- Compensation: $150k - $200k
- Fully remote work environment with home office set-up allowance.
- No pre-set vacation limits (with a top-down culture of taking meaningful PTO every year!).
- Parental leave benefits.
- Competitive benefits package that includes numerous health and wellness benefits.
- 401(k) plan, with employer contributions.
Work Mode
This role is fully remote within the United States.
We are an Equal Opportunity employer striving to create a diverse, equitable, and inclusive work environment where everyone feels that they have a voice that is heard. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
