Responsibilities
- Develop clear and persuasive positioning and messaging for the company's core platform and specialized modules, designed specifically for research and development leaders and technical decision-makers.
- Assist in planning and producing campaign content, including webinars and events, to support lead generation and demand creation.
- Design and help execute strategies for acquiring new leads, along with managing lifecycle marketing programs such as re-engagement, nurturing, win-back, and upsell initiatives.
- Manage end-to-end product launches and feature highlights, including planning, internal enablement, and external communication across digital and sales channels.
- Guide go-to-market strategy for new product releases, ensuring alignment across messaging, sales tools, and cross-functional teams.
- Create and maintain detailed customer personas and use case frameworks to understand buyer motivations, challenges, and decision pathways across industries.
- Produce sales-ready materials including battlecards, product summaries, one-sheets, and solution narratives to support customer conversations.
- Lead competitive analysis and evaluate win/loss data to refine product positioning and inform strategic direction.
- Collaborate with sales and revenue teams to train representatives on product value, differentiation, use cases, and effective discovery techniques.
- Develop a range of product-centric marketing assets such as datasheets, demo scripts, comparison tools, videos, and presentation decks.
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Hybrid work model with flexibility for remote or office-based work
Team
Cross-functional collaboration with product, sales, and marketing teams
Responsibilities
- Develop clear and persuasive positioning and messaging for the company's core platform and specialized modules, designed specifically for research and development leaders and technical decision-makers.
- Assist in planning and producing campaign content, including webinars and events, to support lead generation and demand creation.
- Design and help execute strategies for acquiring new leads, along with managing lifecycle marketing programs such as re-engagement, nurturing, win-back, and upsell initiatives.
- Manage end-to-end product launches and feature highlights, including planning, internal enablement, and external communication across digital and sales channels.
- Guide go-to-market strategy for new product releases, ensuring alignment across messaging, sales tools, and cross-functional teams.
- Create and maintain detailed customer personas and use case frameworks to understand buyer motivations, challenges, and decision pathways across industries.
- Produce sales-ready materials including battlecards, product summaries, one-sheets, and solution narratives to support customer conversations.
- Lead competitive analysis and evaluate win/loss data to refine product positioning and inform strategic direction.
- Collaborate with sales and revenue teams to train representatives on product value, differentiation, use cases, and effective discovery techniques.
- Develop a range of product-centric marketing assets such as datasheets, demo scripts, comparison tools, videos, and presentation decks.
Available for qualified candidates requiring sponsorship
