Responsibilities
- Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
- Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
- Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
- Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
- Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans
- Build and reinforce a culture of diversity, inclusion, and high performance
Requirements
- 7+ years of B2B product marketing experience
- A strong track record of product messaging, positioning and strategies for B2B enterprise software products
- Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
- Experience driving customer expansion.
- Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
- Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
- Comfort with using artificial intelligence in your workflows, an interest in learning and building agentic workflows to support product marketing goals.
- Must be willing to work from an office 4 days per week (except for remote roles)
Nice to Have
- Experience with sustainability
Work Arrangement
Hybrid
