Samsung Austin Semiconductor, LLC. seeks a Product Marketing Manager for Mobile to drive the success of the assigned Samsung Galaxy smartphone portfolio in the Philippines. You will combine deep consumer insight, market data, and business acumen to shape go-to-market strategies, manage product launches, and grow the portfolio.
What You'll Do
- Develop and execute marketing strategies for assigned smartphone models.
- Manage product lifecycle from launch planning and pricing to end-of-life management.
- Monitor sell-in/sell-out and market performance, recommending tactical actions to achieve business targets.
- Align local portfolio and positioning with regional and global HQ strategies.
- Lead cross-functional GTM execution with Sales, Corporate Marketing, Retail, and other partners.
- Develop product value propositions, messaging, and hero features tailored to Filipino consumers.
- Oversee local launch campaigns, events, and promotional programs.
- Ensure timely delivery of marketing collaterals, product training, and sales tools.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Partner with research agencies to track brand health and consumer satisfaction.
- Translate insights into actionable product positioning and marketing communication strategies.
- Recommend retail pricing strategies based on market dynamics, cost structures, and competitor benchmarks.
- Track channel margins, sales incentives, and promotional ROI.
- Support forecasting and demand planning with accurate market input.
- Work closely with HQ and regional teams to ensure local relevance while adhering to global brand direction.
- Collaborate with sales, finance, and supply chain to optimize product performance and availability.
- Lead or support ad hoc initiatives and special projects contributing to the growth of the smartphone business.
- Drive cross-functional collaboration for strategic pilots, local innovations, and/or process improvement programs.
- Manage project timelines, budgets, and reporting for assigned initiatives.
What We're Looking For
- Bachelor’s Degree in Marketing, Business Administration, Management or a related field.
- Minimum of 5 years of experience in product marketing, brand management, or category management.
- Strong analytical, strategic thinking and project management skills.
- Excellent communication and presentation skills; adept at influencing cross-functional teams.
- Proven track record in product launches and marketing campaigns that drive sales and market share growth.
- Passion for technology, innovation, and the Samsung brand.
- Must be willing to work on-site at McKinley Hill, Taguig.
Nice to Have
- Experience preferably in the consumer electronics, mobile or FMCG industry.
Team & Environment
You will work in a highly cross-functional environment, collaborating with Sales, Corporate Marketing, Retail, Finance, Supply Chain, and regional or HQ teams.
Work Mode
This role requires full-time, onsite work at our office in McKinley Hill, Taguig, Philippines.
