M-Files is hiring a hands-on Product Marketing Manager to lead our Competitive Intelligence efforts, with a strong focus on AI-driven capabilities and market positioning. This high-visibility role impacts Product, Sales, and Executive leadership by identifying competitive opportunities and risks, closing gaps, and ensuring M-Files is effectively positioned in a rapidly evolving market.
What You'll Do
- Develop and maintain a structured competitive intelligence program including win/loss analysis.
- Analyze competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies.
- Monitor, aggregate, synthesize, and communicate market trends and emerging AI use cases.
- Deliver clear, actionable insights to product management, go-to-market teams, and leadership.
- Assess competitive positioning in AI-driven automation, content intelligence, and enterprise information management.
- Identify competitive gaps and opportunities aligned with Board-level priorities.
- Partner with Product Management to translate findings into roadmap recommendations.
- Create and maintain battlecards, objection-handling guides, and competitive messaging.
- Support Sales with deal-specific competitive insights when needed.
- Conduct internal training sessions to improve competitive fluency.
- Act as the bridge between Product, Marketing, Sales, and Services on competitive topics.
- Ensure messaging reflects current product capabilities and roadmap direction.
- Share structured insights with leadership on competitive risks and opportunities.
What We're Looking For
- 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or a similar role.
- Strong analytical skills and ability to translate complex insights into clear recommendations.
- Demonstrated interest or experience in AI-related technologies.
- Excellent written and verbal communication skills.
- Hands-on, self-starter mindset—comfortable building processes from the ground up.
Nice to Have
- Prior experience in the DMS/ECM market.
- Background in enterprise software or B2B SaaS.
- Experience creating sales enablement materials like battlecards, competitive decks, and win/loss summaries.
Team & Environment
You will report to the Senior Director, Product Marketing.
Benefits & Compensation
- 10 paid holidays annually.
- Unlimited PTO.
- Matching 401K Plan (25% of employee's contribution up to the IRS max).
- Health insurance (PPO and HDHP/HSA plans offered).
- Dental insurance.
- Vision insurance.
- Life insurance (1x employee salary).
- Short-term disability (employer paid).
- Long-term disability (employer paid).
- Flexible Spending Plan (medical and dependent).
Work Mode
This is a fully remote position. Candidates must be located and able to work within the EST or CST time zones.
M-Files is an equal opportunity employer.
