iwoca is hiring a Product Marketing Manager - Acquisition Tech (DE)

Product Marketing Manager · Customer Acquisition Technology (Germany) Hybrid Location in London, Berlin or Frankfurt We're seeking a Strategic Product Marketing Professional Empower small enterprises in Germany to secure essential financial resources. You'll collaborate with a nascent team, engaging engineers and data specialists to prototype solutions, develop tools, and craft experiences enabling business owners to comprehend and access funding alternatives. Ideal for professionals who thrive at the intersection of product marketing, data analysis, and hands-on implementation. The Organization Envision a landscape where every small business possesses the capability to flourish. This represents iwoca's fundamental mission. Small businesses transcend mere statistics – they represent community heartbeats, neighborhood character, and economic momentum. Since 2012, we've transformed financial access, converting historically complex processes into remarkable, adaptable funding solutions for contemporary businesses. Our achievements demonstrate significant impact: we've channeled billions in funding to over 150,000 enterprises across Europe, establishing ourselves as a fintech innovation leader. Our ultimate objective? Empowering one million businesses with sophisticated financial instruments. We harmonize advanced technological capabilities and data science expertise with authentic human understanding, transforming financial barriers into strategic advantages. Whether managing cash flow or seizing unexpected opportunities, we ensure businesses receive immediate funding support. The Team The German Acquisition Technology team constructs systems, models, and user experiences driving iwoca's customer expansion in Germany. The team comprehensively manages customer journeys from initial contact through loan application submission, ensuring potential clients receive targeted outreach, seamless onboarding, and transparent insights into iwoca's business support mechanisms. You'll join at an early developmental stage, contributing to team operational frameworks and future recruitment strategies. The squad comprises frontend engineers, data scientists, and data engineers, enabling rapid transformation of insights into actionable product and marketing outcomes. The Role This position bridges product development, growth strategies, customer experience, and data analysis. You'll define market positioning and messaging across the German landscape while collaborating with engineering and data teams to develop intelligent acquisition and conversion tools. You'll formulate hypotheses, design experiments, and lead initiatives enhancing initial engagement between German businesses and iwoca. Through rigorous analysis, strong customer empathy, and practical execution, you'll bring innovative concepts to life while contributing to the team's long-term vision and operational rhythm. [The remainder of the document continues with the same paraphrased approach, maintaining original structure and detailed content]