Addi is looking for a Product Marketing Manager to own the go-to-market strategy for our consumer lending products in Colombia. You will translate product features into compelling customer narratives and serve as the crucial bridge between Product, Marketing, and Sales to ensure seamless product launches and sustained growth.

What You'll Do

Create and roll out a standardized go-to-market playbook that becomes the single source of truth for all product launches.
Drive an increase in the adoption rate of new consumer lending products by developing and executing GTM strategies rooted in deep customer empathy.
Build and operationalize a continuous customer insights engine utilizing JTBD interviews and market segmentation.
Redefine and unify the value propositions for Addi's core BNPL products, improving message clarity and resonance.
Launch a comprehensive sales enablement program that equips the sales team with tools and training.

What We're Looking For

A proven track record of successfully leading end-to-end communications strategy.
8+ years in corporate communications, with a significant portion (4+ years) in high-growth fintech, technology, or financial services in Latin America.
Deep experience and a current, active presence in the Colombian media market is essential.
Experience successfully building a communications function from the ground up and leading strategy for major corporate milestones like funding rounds or product launches.
Demonstrated, hands-on success in building and protecting a company’s reputation, including navigating complex crisis situations.
Outstanding ability to architect a clear, compelling, and consistent corporate narrative that simplifies complex fintech concepts.
Solid capacity to act as a trusted advisor to the C-suite, providing confident, strategic counsel on all external-facing communications.
A strategic, yet hands-on approach with a bias for action, capable of architecting long-term plans while owning day-to-day execution.

Benefits & Compensation

Work on a problem that truly matters – redefining how people shop, pay, and bank in Colombia.
Be part of something big from the ground up – chance to help shape a company, influencing technology, strategy, culture, and values.
Unparalleled growth opportunity in a fast-scaling fintech.
Join a world-class team of top-tier talent from around the world.
Competitive compensation & meaningful ownership – generous salary, equity in the company, and benefits that go beyond the basics.

Addi is an equal opportunity employer.