Nivoda is hiring a Product Marketing Manager to be the company's first dedicated product marketing hire. This hands-on B2B role will take full ownership of initiatives across all product verticals, ensuring every product launch, campaign, and message is strategically aligned and impactful.
What You'll Do
- Develop and execute Go-To-Market strategies for new features, products, and SKUs.
- Define data-driven category-level growth strategies in partnership with Category and Product Managers.
- Support regional expansion by tailoring messaging, onboarding and GTM plans for local markets.
- Define compelling, differentiated messaging and value propositions tailored to jewelry retailers and suppliers.
- Ensure clear and consistent communication of Nivoda’s value proposition across all touchpoints.
- Develop strategies to improve buyer experience through personalized recommendations, optimized search and targeted promotions.
- Plan and execute multi-channel product marketing campaigns (email, in-app, events, etc.) to drive adoption, activation and engagement.
- Design and run campaigns to support upsell, cross-sell and user engagement initiatives.
- Identify opportunities for A/B testing and personalization to optimize conversion rates.
- Build and maintain sales enablement materials including pitch decks, one-pagers, battlecards, and competitive comparison tools.
- Develop onboarding and internal knowledge content (e.g. product FAQs, playbooks, internal docs, etc.).
- Facilitate product knowledge transfer across sales, success and ops teams.
- Conduct ongoing customer research and feedback sessions to understand needs, pain points and behavior.
- Perform market and competitive analysis to identify trends, threats and opportunities.
- Track and analyze performance of product marketing campaigns and initiatives.
- Own category/product-level metrics reporting (e.g., buyer conversion, order volume, SKU availability).
- Partner with analytics teams to scope reporting needs, dashboards and A/B test setups.
- Serve as the internal advocate for the customer, championing their needs in product development, marketing and strategy.
- Identify and activate customer advocates to build testimonials, case studies and reference programs.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in product marketing or growth marketing, preferably in a B2B or marketplace environment.
- Proven track record of driving successful ABM and product marketing.
- Proficiency in CRM tools, data analysis and performance tracking.
- Proven experience launching features or products across multiple teams.
- Strong positioning and messaging skills, especially for complex or technical products.
- Experience creating marketing and enablement content (decks, emails, case studies, onboarding content, etc.).
- Confident using data to measure impact and guide decisions.
- Familiar with marketplace dynamics and metrics (supply/demand, conversion, etc.).
- Experience working across multiple regions or with global teams.
- Experience managing and executing customer acquisition campaigns.
- Ability to work independently and prioritize multiple projects with limited oversight.
- Strong project management skills, including comfort working across teams on tight timelines.
Nice to Have
- Experience working in the jewellery, luxury goods or high-value B2B trade industries.
- Experience using AI tools to accelerate research, targeting, personalization or content creation.
- Experience marketing to non-English-speaking markets or producing localized GTM materials.
- Competency in basic design tools (e.g. Figma, Canva) to mock up pages, assets or wireframes when needed.
Technical Stack
- CRM tools
- Data analysis and performance tracking tools
- Figma
- Canva
Team & Environment
This is the first dedicated product marketing hire, working at the intersection of product, sales, and account management.
Benefits & Compensation
- Flexibility with remote working
- Generous holiday allowance
- Highly competitive base salary
Work Mode
This is a hybrid position, with options for Remote or Hybrid depending on your location.
Nivoda is an equal opportunity employer.
