Watershed is looking for a Product Marketing Manager to partner closely with teams across the company to define messaging, positioning, audience segmentation, launch plans, and growth strategy for a major product area. You will play a critical role in defining and implementing product marketing strategy at our mission-oriented startup.
What You'll Do
- Define and implement the product marketing strategy for a strategic product area, from audience segmentation, to positioning, differentiation and messaging.
- Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
- Define & implement your product’s marketing launch strategy, including release marketing, launch tiering, and customer engagement.
- Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
- Work with Sales to develop a comprehensive sales enablement strategy, including developing key sales collateral (pitch decks, call scripts, battlecards, demos, plays, etc.), competitive positioning, and defining the sales engagement strategy.
- Report to executive team on progress against targets, with a data-driven and opinionated approach to optimizing our messaging, positioning, and go-to-market plans.
- Build and reinforce a culture of diversity, inclusion, and high performance.
What We're Looking For
- 7+ years of B2B product marketing experience.
- A strong track record of product messaging, positioning and strategies for B2B enterprise software products.
- Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
- Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
- Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done.
- Must be willing to work from an office 4 days per week (except for remote roles).
Nice to Have
- Experience with sustainability is a plus.
Team & Environment
Partner with teams across Watershed (product, sales, policy, leadership). We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.
Work Mode
This is a hybrid position with opportunities in San Francisco, New York, or Remote US.
At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements.
