Responsibilities
- Formulate and implement detailed go-to-market strategies for new product introductions, features, and updates, focusing on market positioning and messaging.
- Generate a variety of marketing materials, such as website content, blog posts, case studies, whitepapers, social media updates, product videos, and sales presentations.
- Oversee and enhance the company's website to ensure it is engaging, user-friendly, and effectively communicates the product's value. This includes A/B testing, SEO optimization, and content updates.
- Design and execute digital marketing campaigns across multiple channels (e.g., email, social media, paid advertising) to boost product awareness, adoption, and revenue.
- Analyze data and analytics to understand customer behavior, monitor campaign performance, and guide marketing strategies. Prioritize ROI and key performance indicators (KPIs).
- Utilize AI tools for content creation, data analysis, market research, and campaign optimization to improve efficiency and effectiveness.
- Collaborate with product management, sales, engineering, and design teams to maintain a consistent and unified product message.
- Conduct in-depth market research and competitive analysis to identify trends, opportunities, and threats, and use these insights to refine marketing strategies.
Work Arrangement
Remote (City/Region)
Team
Cross-functional collaboration with product management, sales, engineering, and design teams.
Other
- Role is based in Bangalore, India.
- Tech headquarters in Bengaluru, India and presence in Tokyo, Japan.
- Operates in 9 countries.
- Raised $218M in Series A & B funding.
- Doubling its team in 2025.
