Wise is looking for a Product Marketing Lead to join our mission of building the best way to move money around the world. You will define how Wise Business is positioned across logged-out, discovery, and onboarding surfaces globally and locally, owning how we tell the story to potential customers at the start of their journey.
What You'll Do
- Define the value proposition of Wise Business across website, landing pages, and onboarding experiences.
- Partner with marketing teams to build awareness and conversion campaigns that resonate with entrepreneurs, finance managers, and accountants in main markets.
- Listen to customer feedback and monitor competitive moves to understand what resonates.
- Translate insights into clear positioning frameworks that inform logged-out surfaces and product narratives.
What We're Looking For
- Proven experience defining and communicating a product's value proposition and positioning to customers.
- Ability to partner cross-functionally with marketing and product teams to execute integrated campaigns.
- Strong analytical skills to gather insights from customer feedback and market data.
- Experience translating complex insights into clear, actionable frameworks for product and marketing teams.
Team & Environment
This role is part of the Business Discovery and Onboarding product group at Wise.
We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences.
