Scout Motors is hiring a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market. You will own Builder’s market narrative, product positioning, competitive strategy, and analyst engagement across Fusion and Publish products, ensuring product evolution translates into sustained market advantage.
What You'll Do
- Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative.
- Translate product principles like Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities.
- Shape category language and competitive positioning against AI IDEs, prototyping tools, autonomous agents, and headless CMS platforms.
- Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester.
- Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication.
- Develop persona-specific messaging for engineering leadership, platform leaders, design system owners, product stakeholders, and marketing teams.
- Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence.
- Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery.
- Conduct win/loss and competitive analysis to continuously refine differentiation and messaging.
- Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment.
What We're Looking For
- 7+ years of experience producing content for B2B SaaS companies.
- Experience defining category narratives, not just product messaging.
- Ability to simplify complexity without losing precision.
- Experience briefing or working with industry analysts.
- Understanding of how enterprise technology categories are evaluated and defined.
- Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation.
- Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling.
- Ability to move from positioning doc to launch plan to sales enablement without losing clarity or momentum.
- Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment.
Nice to Have
- Experience in technically complex or developer-focused spaces.
Technical Stack
- React
- Next.js
- Vue
- Git
Team & Environment
Work at the intersection of Product, Sales, Demand Generation, DevRel, and Leadership.
Benefits & Compensation
- Base salary range: $200,000 - $245,000 USD plus variable annual bonus.
- Meaningful company equity with a four-year vesting schedule and a ten-year exercise window.
- Unlimited time off
- Mental health days
- Paid parental leave (12 weeks)
- $500 home office improvement budget
- $500 annual learning & development budget
- Co-working space reimbursement
- Health Insurance (100% employer-paid premiums for employees)
- Additional Insurance (life, disability, supplemental)
- 401k (for US based team members)
Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.
