Faria Education Group is looking for a Product Marketing Executive to support two growing products: OpenApply, our admissions and school marketing platform, and SchoolsBuddy, our co-curricular management system. This is a broad, hands-on role focused on campaign execution, asset creation, and product storytelling for the international school market, requiring adaptability and strong organisational skills.
What You'll Do
- Support refinement of value propositions and messaging for OpenApply and SchoolsBuddy.
- Translate product features into clear benefits for key stakeholders.
- Support with customer interviews and surveys to extract insights into positioning.
- Help to shape target personas and messaging priorities.
- Create landing pages, lead magnets, brochures and messaging/enablement decks.
- Brief and coordinate with Web and Design teams to deliver digital assets, including videos.
- Work across departments to support go-to-market strategy which resonates with educators and our schools, driving product growth for new logos, upsells, and renewals.
- Support webinar campaigns and events.
- Produce customer case studies and testimonials in collaboration with our content team.
- Develop one-pagers, battlecards and objection-handling materials.
- Ensure messaging consistency across global regions.
- Work closely with Product to understand feature updates.
- Align with regional Marketing Managers on campaign execution.
- Coordinate timelines and deliverables across teams.
What We're Looking For
- Degree in Marketing, Communications, Journalism, English or similar.
- Exceptional written English.
- Strong storytelling and copywriting ability.
- Highly organised and detail-oriented.
- Confident using AI tools to accelerate content production.
- Comfortable coordinating briefs and managing stakeholders.
- 0–3 years’ experience in marketing or content roles.
Nice to Have
- Experience with the international school market (e.g. as an IB graduate) and academic year cycles.
- Former international school student.
- Experience using EdTech SaaS tools.
Team & Environment
You will report directly to the Head of Product Marketing.
Benefits & Compensation
- Competitive salary and opportunities for career development.
- Monthly Health & Wellness Allowance.
- Office lunch & team socials.
- Professional Development Opportunities.
Faria Education Group is an equal opportunity employer.
