Instacart is hiring a Product Manager focused on the Marketer Experience, empowering our internal marketers and retailer marketing teams with tools for creating, measuring, and scaling campaigns. You'll partner with Marketing, Design, Engineering, and Data Science to ideate consumer experiences and enable them through automation, AI, and self-serve workflows.
What You'll Do
- Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels.
- Translate campaign goals into productized workflows, templates, and experimentation frameworks.
- Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market.
- Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention.
- Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces.
What We're Looking For
- 8+ years of product management experience building and shipping software products.
- 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
- Hands-on experience running A/B and multivariate experiments end to end using experimentation platforms and interpreting results with statistical rigor.
- Proven track record building internal or marketer-facing tools from 0→1 and iterating post-launch based on user feedback and data.
- Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex, multi-surface initiatives.
- Bachelor’s degree in a relevant field (e.g., Computer Science, Engineering, Statistics, Economics) or equivalent practical experience.
Nice to Have
- Direct experience partnering with brand and retailer marketing teams and design organizations to translate campaign strategies into product capabilities.
- Expertise mapping and optimizing consumer journey flows across app, web, email, and push, including lifecycle and retention programs.
- Fluency in growth funnel analytics (acquisition, activation, retention, monetization) and building KPI frameworks that align teams on outcomes.
- Experience integrating with marketing and retail ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools.
- Background building AI-assisted workflows for creative generation, audience selection, or campaign automation.
- Comfort operating in an ambiguous, fast-changing environment with a bias for rapid experimentation and iterative delivery.
Team & Environment
You'll be part of a Growth organization with over 10 product managers and will work closely with two PMs focused on Marketing Capabilities.
Benefits & Compensation
- New hire equity grant
- Annual refresh grants
- Compensation range: $165,000—$204,500 CAD
Work Mode
This is a remote position open to candidates located in Ontario, Alberta, British Columbia, and Nova Scotia.
Instacart is an equal opportunity employer.
