IXL Learning is hiring a Product and Content Marketing Lead to own go-to-market planning and execution for our flagship product. You will be responsible for high-impact launches, craft compelling messaging, and lead a small team of content and product marketers.
What You'll Do
- Develop go-to-market (GTM) strategy for new releases and updates.
- Project-manage the GTM process for multiple product launches.
- Write and develop marketing content, including messaging documents, emails, web copy, blog posts, and case studies.
- Develop and drive campaigns to increase awareness and use of features by existing customers.
- Collaborate with the Marketing team to devise creative ways to reach potential customers and deepen engagement.
- Work with colleagues from product management and design to coordinate and implement projects from start to finish.
- Ensure seamless communication flows between Product and Marketing, and between Marketing and customer-facing teams.
- Assist with product and messaging training for Sales and customer-facing teams.
- Manage and mentor a team of three content and product marketing associates.
What We're Looking For
- BA/BS degree and 6-9 years of solid marketing experience in a professional environment.
- 1+ years of people management experience.
- Customer focus and deep empathy, balancing business and customer outcomes.
- Effective verbal communication with cross-functional team members and stakeholders.
- Exceptional writing and editing skills for various content types.
- Excellent interpersonal skills and ability to work effectively with people at all levels.
- Self-starter, detail- and deadline-oriented, organized, resourceful, and adaptable.
- Proven skills managing cross-functional projects from start to finish.
- Strategic thinking and ability to make thoughtful decisions aligned with company needs.
- Strong operator who can identify efficiencies and create effective workflows.
- Knowledge of, or interest in, education and edtech.
- Experience with Google Docs, Sheets, and Slides.
Nice to Have
- Experience with Adobe Illustrator/Photoshop.
Technical Stack
- Google Docs, Google Sheets, Google Slides
- Adobe Illustrator/Photoshop
Team & Environment
You will lead a small team of three content and product marketing associates.
Benefits & Compensation
- Salary range: $110,000 to $160,000 plus benefits.
Work Mode
This is a hybrid role based in our San Mateo, CA office.
IXL Learning is an equal opportunity employer.
