United Franchise Group (UFG, Inc.) is hiring a Personalization & UX Manager for UGG North America. You will lead the vision, strategy, and execution of personalized consumer journeys on UGG.com for the US and Canada markets. This role owns the personalization roadmap and end-to-end experience design strategy, managing a team to deliver high-impact digital experiences that drive discovery, conversion, and lifetime value.
What You'll Do
- Define, own, and execute the onsite personalization, UX, and UI design strategy for UGG North America.
- Act as a key member of the UGG NA eCommerce leadership team, influencing broader site strategy and business decisions.
- Establish a unified experience vision and design language that balances brand storytelling with conversion-focused UX.
- Build business cases to size, prioritize, and secure buy-in for personalization and UX opportunities, driving measurable revenue growth.
- Lead the design, execution, and scaling of personalization tactics, including product recommendations, tailored content, targeted offers, and custom browsing paths.
- Oversee the UX and UI design process from concept to launch, ensuring experiences are functional, accessible, and visually aligned with brand identity.
- Ideate, develop, and launch a cadence of A/B and multivariate tests that refine UX, maximize engagement, and optimize conversion across segments.
- Partner with analytics teams to establish clear KPIs and dashboards that track performance, measure impact, and surface insights.
- Translate data-driven insights into actionable improvements across site merchandising, storytelling, and content strategy.
- Partner with Marketing, CRM, and Retail teams to ensure cohesive, omnichannel consumer journeys across touchpoints.
- Manage and mentor a team of UX and UI Designers, fostering collaboration, creative excellence, and professional growth.
What We're Looking For
- Bachelor’s Degree in Business, Marketing, Digital Commerce, or related field (or equivalent experience).
- 5–7 years of experience in eCommerce, digital product management, or digital marketing, with a strong focus on personalization, UX, and design.
- Proven track record of driving personalized site experiences that improved consumer engagement and conversion.
- Strong understanding of consumer journey mapping and full-funnel optimization.
- Hands-on experience with A/B testing tools, personalization platforms, and analytics suites.
- Strong analytical and quantitative skills, with the ability to size opportunities and translate data into clear business recommendations.
- Direct managerial leadership experience.
- Consumer-obsessed with a passion for creating experiences that delight and inspire.
- Excellent storytelling and influencing skills, with the ability to present to senior leaders and gain alignment.
- Strong project management and prioritization skills, with the ability to balance multiple initiatives in a fast-paced environment.
- Collaborative and cross-functional mindset, with experience driving alignment across diverse stakeholders.
- Known for a growth mindset, curiosity, and ability to innovate within complex organizations.
- Ability and desire to lead people.
Nice to Have
- Experience working in a B2C lifestyle or consumer brand environment.
- Familiarity with HTML, CSS, and JavaScript and working alongside UI developers.
Technical Stack
- A/B testing tools, personalization platforms, and analytics suites (e.g., Dynamic Yield, GA4).
- HTML, CSS, and JavaScript.
Team & Environment
You will manage a team of UX and UI Designers. The role partners cross-functionally with Site Merchandising, GTM, UI Development, Analytics, and Marketing teams, and reports to the Sr. Manager, E-commerce for UGG.
Benefits & Compensation
- Compensation: $120,000 - $130,000.
- Competitive Pay and Bonuses.
- Financial Planning and wellbeing programs.
- Time away from work plans.
- Extras, discounts and perks.
- Growth and Development opportunities.
- Health and Wellness programs.
Work Mode
This is a remote position open to candidates in the United States, with a preference for those located in California or New York.
We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
