Employment Hero is looking for a Performance Marketing Specialist to own paid advertising efforts in the Canadian market. This hands-on role is responsible for the day-to-day management and optimization of paid marketing campaigns across platforms like Google, Facebook, and LinkedIn.
What You'll Do
- Own and execute paid marketing campaigns including audience targeting, creative testing, budget management, and ongoing optimization.
- Develop and test audience segmentation strategies to reach HR decision-makers, business owners, and other key personas.
- Collaborate closely with the Growth Marketing Lead to align paid marketing efforts with broader acquisition goals.
- Analyze campaign performance and provide regular reporting on key metrics.
- Recommend strategic improvements based on data insights, platform updates, and market trends.
- Partner with creative and content teams to develop compelling ad creative that resonates with the Canadian market.
- Stay current on platform changes, new features, and industry best practices.
- Manage relationships with platform representatives and external vendors as needed.
- Contribute to budget planning and provide input on channel investment decisions.
What We're Looking For
- 4+ years of hands-on experience managing paid marketing campaigns across multiple platforms.
- Proven track record of driving measurable business outcomes such as leads, pipeline, and revenue through paid channels.
- Deep knowledge in campaign structure, audience targeting, bidding strategies, and conversion optimization.
- Strong analytical skills with proficiency in analytics platforms and tools like Google Analytics and Excel/Google Sheets.
- Self-starter mentality with the ability to own campaigns end-to-end with minimal oversight.
- Growth mindset with a persistent openness to learn, develop, and improve.
- Excellent communication skills and ability to translate performance data into clear recommendations.
- Comfort working in a fast-paced, growth-oriented environment.
Technical Stack
- Google Analytics
- Excel / Google Sheets
Team & Environment
You will report directly to the Growth Marketing Lead.
Benefits & Compensation
- Work remotely, with the flexibility to own your time and impact.
- Access tools to amplify your work, knowledge, and outputs.
- Own ESOP (employee share options) in one of the world’s fastest-growing tech companies.
- Generous parental leave policy.
- Subsidised egg freezing.
- WFH office expense budget.
- Outstanding learning & development opportunities.
Work Mode
This is a remote position open to candidates located in Canada. Our culture is Remote First, with a preference for asynchronous communication and a high degree of autonomy.
Employment Hero celebrates diverse perspectives and experiences. We invite people of all backgrounds and identities to apply for this position.
