LearnWorlds is looking for a Performance Marketing Specialist to own and optimize our paid social and search channels. In this remote role based in Europe, you will drive high-impact campaigns for product launches, demand generation, and customer acquisition, directly contributing to our growth.
What You'll Do
- Plan, execute, and own the end-to-end management of paid social and paid search campaigns, focusing on driving new trial sign-ups and customer acquisition.
- Conduct deep performance analysis to uncover root causes and opportunities for growth, moving beyond surface-level metrics.
- Translate data-driven insights into strategic recommendations to improve key metrics like CPL, CPT, and ROAS.
- Partner with internal teams on campaign launches, providing expert guidance on audience targeting, creative best practices, and measurement.
- Manage and optimize campaign budgets effectively to maximize ROI and achieve pipeline and revenue targets.
- Continuously ideate and implement A/B tests for audiences, ad copy, and creatives to drive incremental performance gains.
What We're Looking For
- 3+ years of hands-on experience in performance marketing.
- Proven track record of using data and analysis to drive significant improvements in campaign performance.
- Hands-on experience in paid advertising, with deep expertise in at least one major platform like Meta or Google.
- Deep proficiency with Google Analytics 4.
- Experience collaborating with cross-functional teams (design, copy, marketing operations) to launch campaigns.
- Excellent verbal and written communication skills in English.
Nice to Have
- Strong background in B2B, with SaaS experience being a significant asset.
- Strong enthusiasm for mastering new channels and strategies.
Technical Stack
- Meta Ads
- Google Ads
- Google Analytics 4
Team & Environment
You will collaborate with other paid social and search specialists and internal 'tribe' teams in a flat-hierarchy structure.
Benefits & Compensation
- Private life and health insurance plan.
- Your personal annual training budget.
- An annual home office allowance to set up your personal space.
- Company laptop.
- 23 days of paid time off.
- 3 early summer Fridays in July and August.
- A free LearnWorlds School to build and sell your own courses.
- Annual company retreats.
Work Mode
This is a fully remote role where you can work from home. We meet in person a few times per year for team meetings. The position is open to candidates based in Europe.
LearnWorlds is an equal opportunity employer.
