Excel Jobs is hiring a Performance Marketing Manager to build and execute data-driven marketing campaigns across search and non-search platforms. You will be responsible for identifying new growth opportunities to enhance campaign performance, profitability, and scalability while adhering to best practices.
What You'll Do
- Manage and optimize paid search and PPC campaigns across Google Ads, Microsoft Ads (Bing), and Insurance Specific Media Platforms.
- Monitor and improve KPIs like ROAS, CPA, Impression Share, CTR, and Spend.
- Conduct deep data analysis to guide bidding strategies, audience segmentation, and creative testing.
- Run A/B tests on ad copy, audience strategies, and keyword sets to uncover performance drivers.
- Research new keyword opportunities and emerging SEM trends.
- Document learnings and present structured reporting to leadership.
- Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives.
What We're Looking For
- 2–4 years of hands-on PPC experience in performance marketing.
- Proven success managing campaigns with $50K+ monthly spend.
- Proficient with Google Ads, Microsoft Ads, and campaign management platforms.
- Strong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.).
- Comfortable working independently in a fast-moving, remote environment.
- A process-driven, analytical marketer who thrives on deep work and measurable results.
- Precise, organized, and obsessive about improving key performance metrics.
- Constantly testing, optimizing, and refining every campaign detail.
- A no-nonsense communicator who values clarity over fluff.
- Highly independent, proactive, and quietly competitive.
- Naturally curious — always researching, learning, and uncovering insights others miss.
Nice to Have
- Experience in insurance and/or lead generation is a bonus.
Technical Stack
- Google Ads
- Microsoft Ads
- Excel
- Google Sheets
Team & Environment
You will report to the Director of Media Buying and join a team of A-level players.
Benefits & Compensation
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short term disability insurance
- Long term disability insurance
- 401(k) plan
- Flexible schedule
- Paid time off
- Parental leave
Compensation is a fixed base salary plus equity, offering long-term value through Incentive Units.
Work Mode
This is a fully remote position.
