Responsibilities
- Acquisition ownership & growth strategy
- Translate market knowledge into a clear channel roadmap: what to run, where, why, and with what target metrics.
- Paid acquisition
- Own Paid Search in China: structure, keywords, landing pages, budgets, bidding strategy, and reporting.
- Launch and optimize campaigns on relevant China ad ecosystems (based on product fit): Baidu, 360, Shenma, Toutiao/Bytedance, Tencent, etc.
- Collaborate with design/content to produce high-converting ads and landing pages.
- SEO growth (strategy + collaboration)
- Define SEO strategy for China: topic clusters, landing page plan, competitor gap analysis, keyword priorities.
- Partner closely with China Content Manager: turn strategy into execution while you own outcome metrics (traffic quality, signup/purchase conversion).
- Identify technical/UX localization improvements that raise China CR% and reduce funnel drop-offs.
- Native China channels & partnerships
- Identify and scale acquisition through native channels (depending on market reality): Zhihu, WeChat ecosystem, Bilibili, forums/communities, KOL/KOC collaborations, developer communities, etc.
- Market intelligence & competitor advantage
- Maintain a clear view of competitor positioning, pricing tactics, channel mix, and messaging in China.
- Bring competitor-informed playbooks and adapt them to our product and brand.
- Monitor regulatory/market changes affecting proxy/scraping usage and marketing feasibility.
- Cross-functional leadership
- Work with Product/Dev to ensure China users have a smooth journey (payment, onboarding, docs endpoints, tooling expectations).
- Align with Sales/CS on ICP targeting and feedback loops for lead quality and user objections.
Work Arrangement
Hybrid
Team
Team size: 500+
Additional Information
- Vacation days as per the Labour Code. Plus, additional vacation days after working for a certain period of time.
- Learning & development: online courses and trainings.
- Mental health apps.
- Workation.
- Full remote environment.
- Company-sponsored tech.
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