As our part-time Performance Marketing Manager, you’ll take ownership of driving user growth through scalable, performance-led campaigns—primarily across Meta platforms. Your focus will be on refining Web2App funnels to boost mobile app installs and improve key metrics like ROAS and cost per acquisition.
What You’ll Do
- Design, launch, and continuously optimize paid campaigns on Facebook and Instagram, using data to guide decisions
- Improve conversion paths from web to app, leveraging deep linking and mobile attribution tools
- Test new acquisition channels and verticals, including audience segmentation and landing page experiments
- Analyze performance data to uncover insights, then implement changes that drive efficiency
- Collaborate with the product team to develop and iterate on ad creatives, copy, and user journeys
- Track and report on core KPIs such as install volume, retention, CAC, and return on ad spend
- Stay current with platform updates, algorithm shifts, and emerging trends in digital advertising
What We’re Looking For
- 1–3 years of experience in performance marketing, preferably for mobile apps or direct-to-consumer brands
- Proven track record managing campaigns in Facebook Ads Manager
- Hands-on familiarity with mobile attribution platforms like Adjust or AppsFlyer
- Solid experience running A/B tests on creatives, audiences, and landing pages
- Strong analytical skills and comfort working with data to inform strategy
- Self-motivated and adaptable in a fast-paced, resource-conscious startup setting
- Fluency in English; German language skills are a plus
Work Environment
This role offers a flexible part-time schedule with a hybrid setup based in Munich. You’ll work directly with the founder in a small, agile team where experimentation is encouraged and every contribution shapes the product’s trajectory. The culture is data-driven, innovative, and built for those who thrive in dynamic environments.
Why This Role Stands Out
You’ll have the freedom to test new ideas, access advanced AI tools, and directly influence the growth of a health-focused app used by thousands. If you're looking for a role where your decisions have immediate impact and you can shape strategy from the ground up, this is it.
