Bucknell University is hiring a Performance Marketing Manager

Bucknell University is looking for a Performance Marketing Manager to join a fast-growing, mission-driven brand. You will assist in planning, executing, and analyzing paid media campaigns across all channels, driving growth through strategic optimization and creative collaboration.

What You'll Do

• Manage the execution and analysis of paid media campaigns—including Native, Search, Display, and Paid Social—with strategic guidance from the Director of Growth.
• Perform daily campaign management and optimization including budget allocation and forecasting, bidding management, and ad creative optimizations.
• Analyze campaign performance across channels using key metrics and attribution tools to identify insights, optimize spend, and drive continuous growth.
• Track and report on campaign metrics across the funnel: CPM, Engagement, Frequency, CPC, CTR, CAC/CPA, and ROAS.
• Lead a structured test-and-learn strategy across ad creative, copy, targeting, landing pages, and other key campaign elements.
• Proactively ideate and test new creative concepts and iterations in partnership with the creative team and external agencies.
• Partner with the data & analytics team to analyze performance, build dashboards, and identify optimization opportunities.
• Manage the end-to-end creator platform process, including developing campaign briefs, selecting creators, overseeing communications, and launching ads.
• Lead strategic meetings with channel partners and vendors, evaluating recommendations and driving performance-focused outcomes.
• Partner with internal and external stakeholders, including marketing team members, cross-functional team members, agencies, and vendors.
• Maintain a high level, up-to-date understanding of best practices and strategies across all digital advertising platforms.

What We're Looking For

• 5+ years of experience scaling positive ROI ecommerce performance campaigns across multiple digital channels.
• Experience managing 7-figure monthly budgets.
• In-platform experience with Meta and Google.
• Excellent Excel & analytical skills; a passion for making data-driven decisions and recommendations.
• A subject matter expert who is humble and willing to collaborate with a broad range of stakeholders.
• Detail-oriented with strong analytical skills, able to find opportunities and insights from large amounts of unstructured data.
• Ability to multi-task and work autonomously, prioritizing and making clear decisions with limited time and information.
• A proactive, can-do attitude and a solution-driven mindset with a passion for continual learning.

Nice to Have

• Project management system experience in Asana.
• Looker and Google Data Studio experience.
• Experience with tracking pixels and attribution models.
• Experience with affiliate, offline, and other marketing channels.

Technical Stack

• Meta
• Google Ads
• Excel
• Looker
• Google Data Studio

Team & Environment

Plays a key role on the Wild Alaskan Marketing team, reporting to the Sr. Director of Growth Marketing.

Benefits & Compensation

• Salary: $75,000 - $110,000
• Health, vision, and dental insurance.
• 401k.
• PTO, safe/sick time, vacation, parental leave and more.
• A delicious box of free fish every month.

Work Mode

This is a remote position open to candidates within the United States.

As an equal Opportunity Employer, Wild Alaskan Company does not discriminate against candidates on the basis of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.