Life360 is seeking a Performance Marketing Manager to build, optimize, and scale our paid social, display, and Account-Based Marketing (ABM) initiatives. This is a hands-on-keyboard role where you will be the in-house expert managing campaigns at scale within platforms like LinkedIn Ads and 6sense, using data to drive constant iteration and improve results.
What You'll Do
- Own the build, optimization, and scaling of paid social, display, and ABM campaigns.
- Be the expert across LinkedIn Ads and ABM-focused display campaigns, applying audience segmentation, precision targeting, and creative testing.
- Work directly in-platform and integrate campaign execution with Salesforce, marketing automation, and analytics tools.
- Drive continuous A/B and multivariate testing on creative, audience segments, placements, and bidding strategies.
- Use platform analytics, Salesforce, and marketing automation data to connect campaigns directly to pipeline and ARR impact.
- Apply advanced Excel skills for performance analysis, cohort tracking, lift analysis, and budget modeling.
- Identify, test, and roll out new features and beta programs across LinkedIn, 6sense, and programmatic platforms.
- Manage analytics integration and event tracking through Google Tag Manager, GA4, and native platform tracking.
- Partner with operations to build actionable dashboards, funnel reports, and attribution models in Salesforce, Looker, or Power BI.
- Manage UTM creation.
- Develop and deliver clear, detailed weekly performance readout decks for the demand generation team and leadership.
- Coordinate with the Campaigns team to align on strategy and share best practices.
- Collaborate with paid search to align keyword, audience, and messaging strategies across channels.
- Plan and test emerging B2B advertising channels such as Reddit, Meta, and Gartner Digital Markets PPC.
- Work with programmatic vendors in connection with 6sense audiences to serve ads on premium inventory.
What We're Looking For
- 3-5 years of experience managing LinkedIn and 6sense ad campaigns at a B2B organization or agency with B2B experience.
- Full ownership of LinkedIn Ads campaigns: plan, launch, optimize, and scale global paid social programs targeting key accounts and personas.
- Experience architecting and managing 6sense display/ABM campaigns end-to-end, from audience definition to creative deployment.
- Ability to implement advanced audience segmentation, retargeting strategies, and bid optimizations to maximize ROI.
- Experience managing $1M+ annual spend across paid social and display/ABM channels.
- Proven track record of driving engagement, generating leads, and driving business expansion through paid social, programmatic, and predictive analytics platforms.
- Strong verbal and written communication skills to work cross-functionally and present insights to stakeholders.
- Ability to manage multiple campaign stakeholders.
- Highly organized and detail-oriented.
- An entrepreneurial mindset, willing to jump in and find answers or uncover problems.
Technical Stack
- LinkedIn Ads
- 6sense
- Salesforce
- Marketing Automation
- Google Tag Manager
- GA4
- Looker
- Power BI
- Excel
Team & Environment
You will be part of the Digital team that powers marketing and business development worldwide, reporting to the Senior Manager, Performance Marketing.
Work Mode
This role operates in a local-country work mode and is located in Canada.
Life360 is dedicated to building a diverse, inclusive, and authentic workplace guided by The Conga Way, a framework that reflects our values and drives everything from hiring to decision-making.
Life360 is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.
