The Performance Marketing Manager will lead strategy, experimentation, and optimization of pricing and promotional initiatives across GiddyUp’s offers and brands. This role focuses on improving unit economics and scalability through data-driven pricing, bundling, and promotional strategies by designing advanced experimentation roadmaps and working cross-functionally to translate insights into improved AOV, AOM, RPS, and overall performance.
What You'll Do
- Lead strategy, experimentation, and optimization of pricing and promotional initiatives across GiddyUp’s offers and brands
- Design and lead advanced experimentation roadmaps
- Work cross-functionally with Campaign Success Managers and Network Traffic teams
- Translate data-driven insights into sustained improvements in AOV (Average Order Value), AOM (Average Order Margin), RPS (Revenue Per Sale), and unit economics
- Improve scalability and unit economics through data-driven pricing, bundling, and promotional strategies
What We're Looking For
- Strong foundation in direct-response marketing
- Understanding of consumer psychology
- Experience with statistically rigorous experimentation beyond basic A/B testing
- Ability to work cross-functionally with marketing and traffic teams
Nice to Have
- Experience in performance-based marketing models
- Background in e-commerce or DTC (Direct-to-Consumer) brands
- Familiarity with high-converting, scalable direct response funnels
- Experience with proprietary marketing or analytics software
Technical Stack
- Proprietary funnel-building software
- E-commerce checkout software
- Analytics platforms
- Direct response campaign tools
Team & Environment
- Tight-knit team of marketers, creatives, data analysts, and operators
- Agile, cross-functional team focused on performance marketing and campaign optimization
- Performance is the culture
- Obsessed with winning
- Driven to push boundaries
- Relentless testing
- Growth-oriented
- Standing still is not an option
- Bootstrapped and profitable since day one
- Only paid when delivering results
Benefits & Compensation
Work Mode
No location or work mode details available.
We are an equal opportunity employer and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
