About the Role
Role details below.
Responsibilities
- Assist in the daily management of core paid acquisition channels or DSPs (e.g. Meta, TikTok, Google, etc.)
- Support the creation of scalable acquisition funnels by ensuring proper tracking implementation and gathering data insights
- Actively participate in the testing loop by preparing new ad concepts, organizing creative assets, and setting up audience tests
- Monitor campaign and funnel performance using core tools (Voluum, GA4, internal dashboards) and promptly flag any critical changes or performance anomalies
- Pull, clean, and organize performance data (CPA, ROAS, retention) to support weekly and monthly strategic reviews
- Maintain and update internal reporting documents and dashboards
- Support the creative briefing process by gathering performance data and communicating required asset changes and successful angles to the content team
- Collaborate with Product and Content teams to assist in the launch and testing cycles for landing pages, focusing on conversion rate improvements
- Assist in documenting and implementing systems designed to streamline creative testing speed and reduce fatigue
- Build initial rapport with key traffic source representatives, assisting the Senior team in managing communications and reporting performance
- Research and document potential new acquisition opportunities (networks, formats, tools, etc.)
- Stay up-to-date on platform rules, policy changes, and algorithm shifts
- Execute the daily campaign changes needed to grow budgets while watching data to keep CAC/ROAS targets in check
- Contribute directly to growing the user base from 40 million to 100 million users
- Handle foundational setup (tracking, ad setup) to test and launch new advertising platforms
- Run A/B tests on landing pages and funnels to improve campaign efficiency
- Translate performance data into clear suggestions for the creative team and ensure new ad concepts are launched and tracked correctly
Requirements
- Minimum 1 year of experience in performance marketing or user acquisition
- Exploration and understanding of basic structures of major ad platforms (like Meta, TikTok, Google, etc.)
- Ability to quickly learn and master new software, dashboards, and platform interfaces
- Strong analytical skills and comfort with data/Excel
- Good eye for effective ad hooks
- Fluency in English
- Ability to clearly articulate thoughts and findings
- Motivation and full ownership of tasks
- Commitment to achieving goals
- Thriving in a fast-paced environment with focus on execution and speed
- Meticulousness with data
- Strong desire to learn the 'why' behind performance
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Work Arrangement
Remote (Worldwide)
