AvantStay is looking for a Performance Creative Strategist to own the end-to-end creation of performance-driven creative across paid media channels. In this hands-on role, you will conceptualize, produce, and rapidly iterate on static and video ads to drive direct bookings for our luxury hospitality platform.
What You'll Do
- Concept, create, and ship paid media creative across Meta, TikTok, YouTube, Google, AI-enabled and emerging platforms.
- Produce static ads, short-form videos, UGC-style content, and simple motion edits.
- Write compelling ad copy, hooks, headlines, and CTAs tailored to different audiences and funnel stages.
- Rapidly iterate on creative based on performance data.
- Own creative testing: new hooks, formats, value props, property features, destinations, and lifestyle angles.
- Lead CRM and lifecycle marketing initiatives across email, SMS, direct mail, and other owned channels.
- Partner with paid media teams to align database targeting with campaign audiences.
- Develop and manage automated nurture journeys that align with the customer lifecycle.
- Continuously test creative, offer structures, and audience strategies.
- Review ad performance regularly to understand what’s resonating by platform, audience, and placement.
- Build and maintain a lightweight library of winning creatives, learnings, and repeatable formats.
- Develop and execute data-driven strategies to acquire, nurture, and convert homeowner and guest leads.
- Design and execute A/B and multivariate tests to optimize campaign performance.
- Collaborate with cross-functional teams to translate insights into scalable marketing improvements.
- Partner closely with the Paid Media Specialist to align creative output with campaign goals.
- Collaborate with Brand and Design teams to stay on-brand while optimizing for performance.
- Engage with Product, Revenue, and Brand teams to ensure alignment between data infrastructure, creative strategy, and growth initiatives.
- Work with Owner Experience and Sales teams to connect marketing performance with homeowner acquisition outcomes.
What We're Looking For
- 4–7+ years of experience creating performance creative for paid media (paid social, growth, or performance marketing roles).
- Exceptional analytical and communication skills, with the ability to distill complexity into actionable insights.
- Proven ability to personally produce high-performing ads.
- Strong skills in short-form video (UGC-style, lifestyle, property-focused).
- Strong skills in static ad design.
- Strong skills in performance-oriented copywriting.
- Deep understanding of creative best practices across Meta, TikTok, and other paid platforms.
- Strong analytical instincts — you know how to read performance data and turn it into better creative.
Nice to Have
- Experience working with or sourcing UGC content.
- Background in travel, hospitality, luxury, or lifestyle brands.
Team & Environment
This is an individual contributor role, not a people manager. You will collaborate closely with Paid Media, Brand, and Design partners.
Benefits & Compensation
- Compensation range: $70,000-110,000 USD per year.
Work Mode
This is a 100% remote position, allowing you to work from anywhere as part of a global team.
AvantStay is an equal opportunity employer.
