CrashPlan is hiring a Partner & Product Marketing Manager to help drive our next phase of growth. This is a high-impact, cross-functional role reporting to the VP, Product & Partner Marketing.
What You'll Do
- Own and evolve marketing strategy for key go-to-market and technology partners, with an emphasis on Microsoft co-sell and marketplace motions.
- Understand partners’ business and objectives, and working with the alliances team, develop aligned GTM strategies that create a 'win-win' for CrashPlan and the partner.
- Develop joint marketing plans, campaigns and 'better together' messaging and content.
- Execute integrated marketing campaigns to build awareness, generate demand and accelerate pipeline.
- Develop and deliver enablement to partner and CrashPlan field to motivate and help them be successful.
- Analyze and report on progress against key performance indicators.
- Develop messaging and positioning for defined solution areas, verticals or strategic initiatives.
- Create core sales enablement assets like battlecards, solution briefs, pitch decks, and competitive positioning.
- Deliver content to support demand generation, including web pages, demo videos, and blogs.
- Work as part of a cross-functional team to drive awareness, demand and pipeline.
What We're Looking For
- 5+ years of experience working in a partner and/or product marketing role.
- Microsoft ecosystem experience a strong plus.
- Strength at building both internal and external relationships that advance our go-to-market efforts.
- Strong strategic thinking paired with hands-on execution capability.
- Track record of developing impactful messaging, positioning and sales enablement.
- Comfortable in fast-moving, collaborative environments.
- Strong communication and organizational skills, with an outcome-driven mindset.
- Ability to travel approximately 10% of time annually.
Nice to Have
- Bachelor’s degree in Business Administration, Marketing, or related field.
Team & Environment
Reports to VP, Product & Partner Marketing. Works closely with Business Development, Sales, Demand Generation and Product teams.
Benefits & Compensation
- Medical, dental, vision
- 401k match
- Compensation range: $85,000 - $100,000 USD
Work Mode
This role is remote and open to candidates in Minneapolis, MN; Princeton, NJ; Austin, TX; Denver, CO; Reston, VA; or Ottawa, CA.
CrashPlan values workplace diversity and ensuring an environment of mutual respect. Employment opportunities are available to all applicants without regards to race, color, creed, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability, genetic information, or any other category protected by law.
