We are seeking a creative and energetic Paid Social Strategist to lead and execute paid social strategies across platforms like TikTok and Meta, driving performance marketing and revenue growth for clients. This role requires full ownership of paid social campaigns, strategic communication with clients and internal teams, and leveraging data and AI to optimize results. At Power Digital, you’ll work within a full-service growth marketing firm that values innovation, autonomy, and data intelligence.
What You'll Do
- Full ownership and execution of performance marketing via paid social platforms
- Effectively executing builds and production A-Z with redundancy across channels
- Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
- Lead execution of optimizations concerning performance improvements relative to goals
- Effectively own strategic communication internally and externally for clients and client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
- Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social
- Full understanding of the eCommerce model and basic lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Present forward-thinking plans and execute to drive business results
- Operating as an effective member of the team for both department and account teams
- Contributing to a constructive and effective work environment in line with PD core values
- Actively participate in the growth and development of junior talent where applicable
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
What We're Looking For
- Proficiency in spoken and written English at an advanced level
- 1-2 years of digital marketing
- 1+ years of experience with Direct Response marketing specifically in E-Commerce
- 1+ years experience with Meta Ads and TikTok ads for direct response campaigns
- 1+ years experience leading paid social strategy for direct response marketing efforts
- 1+ years experience with Google Analytics, Shopify
- 1 year experience client facing and handling communications
- Excellent Excel skills with clear understanding of advanced Excel features
- Excellent data analytics skills
Nice to Have
- Agency experience
- Lead Gen and B2B experience
- Additional platforms experience (LinkedIn Ads, Pinterest Ads, etc)
- Other technical platforms experience
Technical Stack
- TikTok Ads
- Meta Ads
- Pinterest Ads
- Snapchat Ads
- Reddit Ads
- LinkedIn Ads
- Google Analytics
- Shopify
- Excel
- AI technologies
- Power Digital's Nova ecosystem
Team & Environment
- Dynamic team
- Consultative marketers, creatives, analysts and technologists
Benefits & Compensation
- People-first firm with strong emphasis on culture and diversity
- Opportunity to work with a proprietary technology (nova) that analyzes businesses through first-party data
- Work at the intersection of marketing, consulting & data intelligence
- Part of a full-service growth marketing firm offering SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative
- Managing billions in media spend
- Exposure to meticulous testing and data science across the customer journey
- Autonomy and opportunity to drive innovation and results
- Active participation in junior talent development
Power Digital is an Equal Opportunity Employer. Diversity in our team’s backgrounds and experiences is paramount. Employees are people with different strengths, experiences, and backgrounds. Inclusion is everyone's responsibility. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity.
