Life360 is seeking a Paid Social Media Manager - Contract to own tactical execution and plan delivery for social media campaigns. You will strategically plan, activate, optimize, and manage paid social media buys that align with communication strategy, customer journey, and audience insights.
What You'll Do
- Strategically plan, activate, optimize, and manage paid social media buys across platforms like Facebook/Instagram, Twitter, Snapchat, Pinterest, and LinkedIn.
- Make activation choices based on communication strategy and client business goals.
- Utilize client and proprietary data to enhance targeting and adjust investment and activation strategies.
- Embrace a test-and-learn approach, scaling new buying strategies and exploring expansion opportunities.
- Ensure brand safety, fraud prevention, and data quality transparency while guiding consumers along their journey.
- Develop comprehensive social media activation plans based on client business goals and customer journey.
- Anticipate client needs and offer innovative solutions based on data analysis.
- Present campaign analysis and insights to clients, addressing concerns and demonstrating effectiveness.
- Translate media objectives and strategies into social campaign recommendations.
- Support campaign structure and audit of prospective client social campaigns.
- Collaborate with other team members to optimize media across channels for a cohesive consumer experience.
- Work closely with Strategy/Planning to manage overall campaign delivery and provide optimization recommendations.
- Act as a trusted advisor to media planning, strategy, CX, and investment teams.
- Contribute to discussions, providing input to help shape and refine activation commitments and standards.
- Implement activation best practices, adjusting to meet client needs to solve their problems.
- Actively participate in professional growth opportunities, skill development, and meaningful contributions within your expertise.
What We're Looking For
- 3-5 years of experience in strategic media activation, specifically in social.
- Experience with commerce clients.
- Proficient in utilizing social platforms and tools.
- Strong analytical and problem-solving skills, with a data-driven mindset.
- Excellent communication and presentation skills, with the ability to articulate complex concepts effectively.
- Proven experience in managing client relationships and providing strategic recommendations.
- Collaborative mindset and the ability to work effectively with cross-functional teams.
- In-depth knowledge of industry trends, best practices, and emerging technologies in social.
Nice to Have
- Bachelor's degree in Marketing, Advertising, or a related field.
- Demonstrated leadership abilities, including mentoring and training junior team members.
Team & Environment
You will collaborate with Strategy/Planning, media planning, strategy, CX, and investment teams.
Work Mode
This is a global, remote-first role at a media and marketing services firm that operates as an independent company with a start-up feel.
We are a human-first company, constantly working to become more inclusive. We seek applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
