Directive Consulting is hiring a Paid Media Manager to join our Paid Media team. In this role, you will be responsible for overseeing paid media accounts for enterprise SaaS clients, creating strategic campaigns, communicating results, and driving renewals and referrals. You'll report directly to an Associate Director and be a key player in our remote-first, US-based organization.
What You'll Do
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors or operational partners to align on tasks, work quality, and improvements.
- Drive referrals via client relationships and professional network.
- Build quarterly strategies for clients.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Deeply understand client positioning and unique value propositions.
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Be responsible for personal productivity and utilization.
- Work directly with Associate Director to ensure internal and client goals are being achieved.
- Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.
What We're Looking For
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others.
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
- Ability to drive results and measure via OCT.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Ability to travel to visit clients approximately once per year, per client or as needed.
Nice to Have
- A unique perspective on how to drive value for SaaS.
- Equal parts competitive and curious; you’re a true problem solver.
- You live on the cutting edge of the industry, always looking for opportunities to grow and share.
- You’re quality-obsessed and have not lost your soul for advertising.
Technical Stack
- Google Ads
- Facebook Business Manager
- LinkedIn Campaign Manager
- Google Analytics
- GA4
- Excel
Team & Environment
You will be a key part of the Paid Media team, reporting to an Associate Director.
Benefits & Compensation
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
- 100% employer-paid health plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and membership to Headspace.
- Physical wellness via Gympass.
- Unlimited PTO (with a 2-week minimum).
- Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
- Paid Parental Leave.
- Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership.
- Compensation: $70,000-$95,000 USD annual base salary.
Work Mode
This is a remote-first position for candidates located in the US.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
