Keen is looking for a fractional Paid Media Manager (20 hours per week) to lead and scale paid acquisition for our fast-growing US e-commerce brand. You will be responsible for managing performance campaigns across multiple channels with a focus on creative testing and channel expansion.
What You'll Do
- Own strategy and execution across Meta Ads, Google Ads (YouTube Demand Gen), Amazon PPC, and TikTok Ads
- Monitor and report on weekly performance, aligned to MER and ROAS goals
- Lead testing strategies with clear hypotheses, execution plans, and post-test insights
- Collaborate with creative and UGC partners to brief, request, and iterate on campaign content
- Analyze creative performance and prioritize asset needs
- Maintain clean, high-performing ad accounts — regularly pausing underperformers and reallocating spend
- Deliver actionable performance insights and recommend next steps for scaling
- Align paid spend with broader marketing and finance guardrails
- Scale underutilized channels while keeping Meta in a steady, efficient state
- Support paid media hiring assessments and candidate evaluations as needed
- Stay updated on platform changes and best practices through ongoing research
What We're Looking For
- 3–5+ years of hands-on paid media buying experience, specifically in DTC e-commerce
- Proven success scaling YouTube Demand Gen campaigns using video
- Strong command of Meta, Google, Amazon, and TikTok Ads
- Clear understanding of attribution, MER, ROAS, and performance analytics
- Analytical and proactive — always thinking in test cycles and iteration
- Ability to work independently and make data-backed decisions quickly
- Strong communication skills — able to summarize findings clearly and persuasively
Nice to Have
- Experience in fast-paced or early-stage brand environments
Technical Stack
- Meta Ads
- Google Ads, YouTube Demand Gen
- Amazon PPC
- TikTok Ads
Team & Environment
You will collaborate with creative and UGC partners and join a motivated, collaborative marketing team.
Benefits & Compensation
- Flexible, remote work with a focus on autonomy and impact
- Work with a high-growth e-commerce brand and a world-class marketing team
- Access to performance data, ownership of key channels, and room to scale budgets
- Join a smart, motivated, and collaborative global team that values results over fluff
Work Mode
This is a global, remote position.
