About the Role
Role details below.
Responsibilities
- Own the day-to-day SEO performance for a portfolio of Shopify e-commerce clients (mid 6–8 figures revenue)
- Run technical and on-page audits (crawlability, indexation, internal linking, site speed, schema, Core Web Vitals), and turn findings into clear, prioritized action plans
- Plan and execute keyword & topic research focused on profit, not just traffic: product/collection pages, blog pillars, clusters and FAQs
- Create detailed SEO implementation briefs for developers, designers and content writers (e.g. new templates, collection structures, internal linking, content outlines)
- Optimize Shopify stores end-to-end: collections, products, blogs, navigation, filters, metafields, URL structure and on-page copy
- Monitor performance in GA4, Google Search Console and tools like Ahrefs/SEMrush; report on rankings, revenue, and key SEO KPIs
- Communicate clearly with clients in async channels (Slack/WhatsApp/Email) and occasional calls – explaining complex SEO in simple, honest language
- Spot opportunities for CRO and funnel improvements together with our strategists (e.g. better internal linking, intent-matched content, improved category layouts)
- Contribute to our internal SOPs, “SEO Brain” and frameworks so every client benefits from what we learn
- Stay up to date with Google updates, AI/LLM developments, and e-commerce best practices – and translate them into practical actions for our clients
Requirements
- 2–4+ years hands-on SEO experience, ideally at an agency or in-house for e-commerce brands
- Proven results growing organic revenue for online stores (case studies or examples ready to discuss)
- Strong Shopify experience: you understand how collections, products, blogs, navigation, filters, apps and basic theme/liquid changes affect SEO
- Solid technical SEO skills (sitemaps, robots, internal linking, CWV, structured data, hreflang/canonical basics)
- Confident with GA4, Google Search Console, and at least one major SEO suite (Ahrefs, SEMrush, Moz, etc.)
- Comfortable writing or editing SEO-friendly copy (titles, meta descriptions, H1s, FAQ, outlines for writers)
- Good understanding of e-commerce metrics: CVR, AOV, LTV, ROAS, revenue attribution
- You care more about profit and business impact than just rankings or traffic curves
- You’re transparent and honest – you’d rather tell a client an uncomfortable truth than hide behind “SEO takes time.”
- You like taking ownership: you manage your clients, deadlines and priorities without needing micro-management
- You enjoy working in a small, expert team with direct feedback, clear standards and room to contribute ideas
- Strong written and spoken English
Nice to Have
- Dutch is a plus but not required
Benefits
- Real impact: you’ll work directly on brands where SEO can move the needle on 6–8 figure revenues – not tiny side projects
- Deep e-commerce focus: you’ll sharpen your skills specifically on Shopify and DTC, not random local SEO clients
- Learning & growth: direct access to experienced e-commerce/SEO operators, internal frameworks and documentation, plus budget for courses, tools and experiments
- Culture of integrity: no black-hat tricks, no fake