Arash Law is looking for a Mid-Level Marketing Manager to take full ownership of our email and SMS marketing strategy, execution, and performance. In this hands-on role, you will operate as both a builder and strategic thinker, responsible for delivering thoughtful, conversion-driven campaigns that support engagement, retention, and revenue growth across the customer lifecycle.
What You'll Do
- Plan, write, design, schedule, and optimize all email and SMS campaigns end-to-end.
- Manage segmentation, flows, automations, and promotional sends.
- Continuously test subject lines, creative, and messaging to improve performance.
- Build and maintain monthly and seasonal marketing calendars.
- Develop campaign concepts aligned to launches, promotions, and key retail moments.
- Ensure cross-channel coordination and timely execution.
- Write clear, compelling, conversion-focused marketing copy.
- Produce simple campaign graphics or collaborate with designers when needed.
- Translate strategy into executable creative direction.
- Monitor KPIs including open rate, CTR, conversion, and revenue attribution.
- Deliver insights and recommendations to continuously improve results.
What We're Looking For
- 3–6 years of experience in email, SMS, or lifecycle marketing, preferably within e-commerce or consumer brands.
- Proven track record of executing conversion-focused campaigns that drive engagement, retention, and revenue.
- Hands-on experience managing marketing calendars, promotions, and seasonal campaigns.
- Proficiency with platforms such as Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, or similar.
- Strong understanding of segmentation, automations, customer journeys, and A/B testing.
- Comfortable working with analytics dashboards, attribution data, and performance reporting.
- Basic design capability in Canva, Figma, or Adobe tools, or the ability to brief designers effectively.
- Solid grasp of direct-response marketing, conversion optimization, and lifecycle strategy.
- Ability to interpret KPIs (open rate, CTR, CVR, revenue per send) and translate insights into clear optimization actions.
- Strong copywriting ability with clear, engaging, brand-aligned messaging.
- Highly organized with strong time management and planning ability.
- Comfortable operating in a hands-on, execution-focused environment.
- Detail-oriented, proactive, and able to manage multiple campaigns simultaneously.
- Clear communicator who collaborates well with design, growth, and leadership teams.
- Self-motivated and effective in a remote or fast-paced startup environment.
Nice to Have
- Experience with Shopify or other e-commerce platforms.
- Familiarity with customer retention, loyalty programs, or subscription models.
- Exposure to paid media coordination or broader omnichannel campaign planning.
Technical Stack
- Marketing Platforms: Klaviyo, Mailchimp, HubSpot, Attentive, Postscript
- Design Tools: Canva, Figma, Adobe tools
- E-commerce: Shopify
Work Mode
This is a fully remote position.
