Responsibilities
- Defining what "great content" means for Mexico — and building the strategy to deliver it. You'll combine data analysis, local market understanding, and cultural judgment to define priorities, trade-offs, and investment choices with clear business impact.
- Owning content performance end to end. You'll set clear benchmarks and expected outcomes for every effort in your strategy, then connect results back to execution — reassessing priorities and improving workflows based on what the data shows.
- Leading content for the platform, not for Marketing. The scope of this role is the content native to Canva — templates, elements, media, and other library assets. Your north star is serving user needs and driving adoption, retention, and monetisation inside the product.
- Shaping a content library that reflects the full breadth of Mexican user needs. You'll make prioritisation calls across use cases (Professional, Personal, Educational), formats (Presentations, Videos, Documents, Social assets), themes, styles, and tones — building a library that's more relevant, useful, and genuinely representative of the diversity of the Mexican audience.
- Choosing the right production pipeline for each problem. You'll assess and combine freelance designers, local creators, LATAM creators, localisation, external vendors, and AI-supported workflows depending on what each need requires. The goal is a production model that balances quality, speed, scalability, and cost — not a single approach applied to everything.
- Driving content impact through cross-functional collaboration. You'll work closely with Product, SEO, Marketing, and Education teams to bring broader data and context into decisions — ensuring local content output directly supports user growth, monetisation, and Education adoption across Mexico.
- Enabling creator teams with clear strategic direction. You'll give creators and partners the insights, priorities, and guidance they need to improve relevance, quality, and diversity.
Requirements
- You think about content as part of the product experience, not as a marketing function.
- You understand content's role in the user experience and Canva's value as a platform — and you think about impact through templates, elements, and library assets, not brand positioning or social media reach.
- You're data-literate with a hands-on approach. You've used user behaviour, performance data, and market context to identify opportunities, set priorities, and change direction when the evidence called for it.
- You have strong judgment on Mexican culture and local user experience. You combine data-driven analysis with genuine local context — the diversity of the Mexican audience, what resonates now, what's emerging — and you know how to translate that into content priorities that are specific, not generic.
- You've built content strategy from scratch and owned the outcome. You've defined pillars, made trade-off calls, and set the direction for yourself and your team — then executed against it and evaluated performance with honesty.
- You know how to work across multiple production pipelines at the same time. You can decide which production approach fits which problem, set clear expectations for each, and manage the trade-offs across quality, speed, scalability, and cost.
- You're comfortable with a diversified supply model — not reliant on one.
- You've worked effectively across global teams and cross-functional stakeholders. You're comfortable across time zones, cultural contexts, and different ways of operating. You know how to bring together perspectives from multiple teams to strengthen decisions and improve local impact — without losing momentum.
- You own your outcomes and don't wait for a roadmap. You work in ambiguity, identify gaps, align others when needed, and stay accountable for results. You're the person who sees something broken and fixes it — not because it was assigned to you, but because it needed to happen.
Benefits
- Equity packages - we want our success to be yours too
- Inclusive parental leave policy
- An annual Vibe & Thrive package to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Work Arrangement
Remote (City/Region)
Team
Structure: You’ll be part of Canva’s international content and localisation ecosystem, working closely with the Mexico Country team and global Content & Discovery partners to ensure Canva feels truly local, relevant, and impactful in Mexico.
Additional Information
- We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture.
- When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
- We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
- Please note that interviews are conducted virtually.
