Havas Play Ltd is hiring a Media Planner ATL to develop strategic above-the-line media plans that align with client marketing and communication objectives. You will be responsible for planning, negotiating, and executing campaigns across traditional media with a strategic focus on performance.
What You'll Do
- Develop strategic ATL media plans aligned with marketing and communication objectives.
- Evaluate key metrics like GRPs, reach, frequency, affinity, and investment efficiency.
- Negotiate with central offices, suppliers, and media outlets.
- Supervise the correct execution of campaigns across all ATL channels.
- Optimize advertising investment and propose continuous improvements.
- Prepare results reports and performance analysis for internal or external clients.
- Coordinate with creative teams, accounts, and complementary areas.
What We're Looking For
- A minimum of 4 years experience as a Media Planner in media agencies (mandatory).
- Mastery in ATL campaign planning: TV, Radio, OOH, Press and mass media.
- Knowledge of audience measurement tools: Kantar IBOPE Media, CCR, and other applied research systems.
- Excellent analytical, negotiation, and budget management skills.
- Ability to prepare complete reports and strategic presentations.
- Proven ability to work under pressure and meet deadlines.
- Immediate availability.
Technical Stack
- Kantar IBOPE Media
- CCR
Team & Environment
You will coordinate closely with creative teams, accounts, and complementary areas.
Benefits & Compensation
- All legal benefits + corporate benefits
Work Mode
This role operates on a hybrid work model.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
