About the Role
The role involves planning, executing, and optimizing paid media campaigns primarily through Google Ads. The candidate will monitor ad performance, adjust bidding strategies, and ensure efficient use of advertising budgets to meet business goals.
Responsibilities
- Plan and launch paid advertising campaigns on Google Ads platforms
- Monitor campaign performance and adjust strategies for better results
- Analyze key metrics such as CTR, CPC, and conversion rates
- Optimize ad copy and targeting to improve campaign effectiveness
- Manage daily and monthly advertising budgets efficiently
- Conduct keyword research and negative keyword analysis
- Create and manage ad groups based on audience segments
- Implement A/B testing for ads and landing pages
- Generate performance reports and present insights to stakeholders
- Stay updated with changes in Google Ads policies and features
- Collaborate with marketing teams to align campaigns with business goals
- Use tracking tools to measure campaign success
- Ensure compliance with advertising standards and brand guidelines
- Troubleshoot underperforming campaigns and identify improvement areas
- Work with conversion tracking and goal setup in analytics platforms
Compensation
Competitive salary based on experience and performance
Work Arrangement
Remote
Team
Collaborative team focused on digital marketing and performance optimization
Benefits
- Flexible working hours
- Home office option
- Personal development opportunities
- Modern tech stack
- Supportive team culture
Not specified
