Impact Brands, LLC is hiring a Media Buyer to join our team and focus on creating and managing high-performing Google Ads campaigns. This role centers on targeting sports-related audiences and requires a blend of strategic buying, creative collaboration, and analytical optimization.

What You'll Do

Create and manage ad campaigns on Google Ads with a focus on targeting sports-related audiences.
Develop and utilize Custom Audiences to enhance campaign effectiveness.
Collaborate closely with the creative team to contribute to the visual content used in ads.
Research and test new audience segments and creative strategies to improve campaign results.
Continuously optimize and analyze the performance of advertising campaigns to meet KPIs.
Assist in the development, execution, and optimization of social media strategies from concept to launch.
Perform other media buying tasks as required to support overall advertising objectives.

What We're Looking For

Bachelor’s degree or higher in a relevant field.
1+ years of experience in creating and managing campaigns for Google Ads.
Strong understanding of audience segmentation and social media best practices to optimize conversions.
Familiarity with Google Analytics for tracking and analyzing campaign performance.
Excellent analytical, problem-solving, and creative thinking skills.
Strong interpersonal skills, with the ability to communicate effectively and collaborate with different teams.
Ability to work both independently and as part of a team.
A passion for social media, particularly in working with sports-related campaigns, with a commitment to staying up to date with the latest trends and innovations.
Demonstrate fluency in English.