Hunt St's client is seeking a Marketing/Growth SaaS Specialist to drive qualified pipeline through strategic content, partnerships, and category positioning. This role is designed for someone with deep B2B SaaS experience and the instincts gained from years in early- to growth-stage startups.

What You'll Do

Build and execute GTM content strategies that create consistent B2B lead flow.
Produce high-impact content for LinkedIn, Meta short-form video, static ads, and thought-leadership campaigns.
Use storytelling and insight-driven messaging to increase authority within target verticals.
Network with medical coaches, industry educators, associations, and PMS/software providers.
Develop co-marketing initiatives such as webinars, joint campaigns, and collaborative content.
Represent the company confidently in conversations with founders, advisors, and strategic partners.
Strengthen brand visibility and reputation within relevant sectors.
Create case studies, testimonials, co-branded content, and customer narratives that reinforce product value.
Help refine the company’s category story and market positioning.
Test and refine messaging, creative, and positioning across buyer segments.
Align closely with sales leadership on ICP, pipeline goals, and performance feedback loops.
Use data-informed insights to optimize campaigns and scale successful initiatives.

What We're Looking For

4+ years of experience in a B2B SaaS startup, ideally in growth, marketing, or hybrid GTM roles.
Demonstrated success generating leads through content-driven marketing.
Strong copywriting, ad creative, and short-form video storytelling abilities.
Ability to communicate confidently with founders, executives, and partnership stakeholders.
Proven self-starter who can independently create a strategy from scratch, then execute and iterate.