Casa is hiring a Marketing Specialist

Casa is looking for a Marketing Specialist who brings deep Bitcoin knowledge to a writing and execution-focused role. You'll work closely with a small team to translate technical security concepts into content people want to read, while staying plugged into the Bitcoin ecosystem.

What You'll Do

• Own and manage Casa's social media presence across all channels, including content calendar development and day-to-day execution.
• Share stories, updates, and helpful content across social media, email, blog, YouTube, and other channels.
• Write and publish compelling content (guides, articles, landing pages, social posts, emails) that converts.
• Assist in planning and executing onsite events to grow brand awareness and community engagement.
• Assist in community-building efforts to grow our audience and presence.
• Work with product and engineering teams to take complicated security ideas and turn them into something clear and approachable.
• Run marketing experiments and iterate based on what resonates with our audience.
• Help launch new features and products by pulling together messaging, content, and simple campaigns.
• Keep an eye on what’s working (and what’s not), then adjust our approach based on real results.
• Deeply understand our product and users in order to draft compelling content.
• Handle day-to-day marketing tasks like updating the website and coordinating with partners.
• Stay plugged into what’s happening in Bitcoin and security so our voice stays relevant and trustworthy.

What We're Looking For

• 3+ years of marketing experience in a SaaS environment.
• Deep interest and understanding of Bitcoin.
• AI-native workflow: integrated with AI tools into how you actually work.
• Proficient with visual design programs such as Adobe Photoshop, Illustrator, Element 3D, etc.
• Strong writer with excellent written and verbal communication skills.
• Social media savvy with demonstrated success in planning and executing social media strategies.
• Proficiency with marketing automation and CRM systems (e.g., HubSpot) for automation, analytics and campaign management.
• A keen eye for design, including experience creating or overseeing visual content for digital marketing.
• A natural talent for uncovering the why behind customer buying decisions.
• Familiarity with marketing analytics tools (e.g., GA4, Mixpanel).
• Curious, adaptable and detail-oriented.
• Experience taking ideas from concept to completion.
• Experience working in fast-paced environments.

Nice to Have

• Strong preference for candidates who have worked directly with fintechs, neobanks, or crypto.

Technical Stack

• Adobe Photoshop, Illustrator, Element 3D
• HubSpot
• GA4, Mixpanel

Team & Environment

You'll work closely with a small team.

Benefits & Compensation

• Compensation: $70,000-85,000 USD
• Equity opportunities.
• Flexible time off, encouraged to take at least 3 weeks off a year.
• Medical coverage with FSA options, dental, vision, and access to mental health providers.
• Home office setup reimbursement up to $400.
• Resources to invest a portion of your paycheck in bitcoin.
• Traditional 401(k) option.
• Maternity/Paternity Leave: 12 weeks for maternity / 4 weeks for paternity.

Work Mode

This role is open to candidates in North America.

Casa is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.