Responsibilities
- Demonstrates commitment to Lifeway's mission and values, emphasizing Kingdom work.
- Implements marketing campaigns and tactics for Spanish-speaking and global markets, including formatting and producing content for email, social media, print, sales presentations, conference materials, catalogs, and author acquisition assets.
- Coordinates with internal teams, authors, vendors, and creative partners domestically and internationally to gather inputs, route deliverables, and ensure content is culturally relevant and linguistically accurate for Spanish-speaking audiences.
- Supports research and analysis activities such as surveys, market trend tracking, and customer insights to inform marketing strategies and messaging for the Spanish-speaking market.
- Assists with vendor, author, and ministry-partner coordination specific to Spanish-speaking and global markets, including scheduling, translation review, and relationship follow-up.
- Participates in strategic planning discussions for the Spanish resource area, providing executional insights and research-based input to guide campaign direction.
- Tracks campaign timelines, collects performance data, and flags issues to managers.
- Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts.
- Maintains marketing calendars and inputs content into internal project management and campaign management tools.
- Shares learnings and process improvements with peers and actively participates in team knowledge sharing.
- Travels 2-4 times per year, typically overnight.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings.
- Fully bilingual and fluent in Spanish and English (written and oral).
- Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences.
- 1-2 years of marketing campaign execution experience, ideally in a bilingual or global-market context.
- Strong relationship-building, communication, and responsiveness skills.
- Attention to detail, consistency in delivery, and ability to prioritize competing tasks.
- Creativity and storytelling ability that enhances campaigns and audience engagement.
- Experience with content creation, asset routing, and campaign management workflows.
- Actively involved in an evangelical Christian church.
Nice to Have
- Master's degree.
- Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging.
- Basic understanding of marketing analytics and performance tracking tools.
- Exposure to digital and print marketing tactics.
- Experience supporting marketing or communications in a nonprofit or ministry setting.
- Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word).
Compensation
Full-time employees eligible for comprehensive benefits including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.
Work Arrangement
Remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
Other
- Fully bilingual and fluent in Spanish and English (written and oral).
- Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences.
- Limited travel: 2-4 times per year, typically overnight to Middle Tennessee area.
- Remote position in the U.S. with occasional travel to Nashville for in-person team gatherings.
- Full-time employees eligible for comprehensive benefits including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.
- Lifeway provides equipment and resources for a productive and ergonomic workspace.
- Actively involved in an evangelical Christian church.
