Responsibilities
- Your areas of ownership will include: affiliate, influencer and PR
- Your areas of collaboration will include: Organic social, brand partnerships, email marketing and web
- Develop and execute partnership strategies across influencer, affiliate, earned PR, and brand collaborations, aligned with broader growth and brand objectives
- Own and scale influencer and affiliate programs as performance channels, with accountability to revenue, CAC, and partner ROI
- Source, negotiate, and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding, activation, performance monitoring, renewal, and re-engagement
- Manage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadership
- Analyze performance data using attribution and affiliate tools, translating insights into actionable optimizations and renewal strategies
- Manage budget tracking, invoice reconciliation, internal documentation, and cost management across your areas of ownership
- Contribute to organic social media and content strategy - planning, creating, and posting across channels
- Support on marketing copy for channels and business objectives that you’re working on (ie. end to end ownership of projects)
- Support SEO and AEO content and discoverability strategy through support across blog development, LinkedIn, influencer content distribution, and press highlight updates
- Manage external PR and affiliate agencies, overseeing campaign execution and ongoing optimization
- Oversee the VIP product seeding process, coordinating with relevant teams to ensure seamless partner onboarding
- Support email marketing efforts including campaign execution, flow builds, and performance analysis
- Leverage AI tools to move faster, fill gaps, and produce higher-quality work independently
- Other duties as assigned
Requirements
- Minimum of 3+ years experience in direct to consumer ecommerce marketing
- Bachelor's degree in business, marketing, or a related field
- Experience identifying and engaging influencers of various sizes
- Ability to project manage multiple detail-oriented assignments while keeping sight of overarching objectives
- Affiliate experience including implementing, and scaling affiliate programs
- Strong understanding of social media fundamentals on YouTube and Instagram. Linkedin and TikTok a plus
- Analytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performance
- Exceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managers
- Must have an entrepreneurial mindset with high accountability and ownership and a desire to work in a fast-moving company with high expectations
Nice to Have
- Experience using Ai tools for marketing. Ai course certifications via Claude a major plus
- Tech start-up experience is preferred
Benefits
- $5,000 annual education allowance to support your development and professional growth
- Unlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events
- 3 weeks vacation. To just vacation however you’d like
- Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
- Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
- Free rower, bike, or treadmill. Work out with the Aviron community
- Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun
- 100% employer paid benefits. Improving the health and happiness of our A-team members
- All the best tech. An apple laptop and a big ass screen
Additional Information
- If you’re looking for a role that prioritizes personal and professional growth
- You're looking for a relatively flat organization with friendly people that values merit (i.e. good work)
- You're self-motivated and produce amazing work
- You’re not down with office politics
- You want to own your work, start to finish
- You want to be provided with ample support and resources (i.e. budget) to complete said work
- You are looking to make an impact and see your work drive growth
