Superior Fence & Rail is seeking an SEO Specialist to lead the full search engine optimization strategy, improving organic visibility and driving qualified traffic. You'll ensure our website meets the highest technical and content performance standards.
What You'll Do
- Develop and execute comprehensive on-page, off-page, and technical SEO strategies aligned with company goals.
- Conduct keyword research, competitive analysis, and content gap assessments.
- Optimize metadata, internal linking, headers, and site architecture for search performance.
- Improve website performance including page speed, Core Web Vitals, crawl depth, and mobile experience.
- Implement structured data and schema markup (JSON-LD).
- Manage robots.txt, XML sitemaps, canonical tags, and indexation rules.
- Diagnose and fix crawl errors, indexation issues, broken pages, and rendering problems.
- Work directly with HTML, CSS, JavaScript, and CMS platforms (WordPress, Shopify, Webflow).
- Make on-site SEO improvements without relying on external agencies.
- Collaborate with developers to ensure SEO best practices in new builds and updates.
- Manage link-building initiatives, outreach, and domain authority growth.
- Monitor backlink health and disavow toxic links when necessary.
- Create SEO dashboards and reports using GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools.
- Track ranking performance, CTR, impressions, organic conversions, and technical health.
- Deliver clear recommendations based on data, trends, and site performance insights.
- Work closely with content creators, developers, and marketing teams to ensure SEO alignment.
- Provide guidance for content strategy based on keyword research and SERP behavior.
What We're Looking For
- 3+ years of proven experience in SEO strategy and hands-on technical SEO.
- Strong knowledge of HTML, CSS, JavaScript, and CMS platforms.
- Expertise with GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, or similar tools.
- Understanding of Core Web Vitals, mobile-first indexing, and page experience metrics.
- Familiarity with schema markup, JSON-LD, sitemaps, and robots.txt management.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and collaborate across teams.
Nice to Have
- Experience in local SEO or multi-location/franchise SEO.
- Background in development (front-end or back-end).
- Google Analytics, Google Ads, or HubSpot SEO certifications.
- Basic Python or SQL for SEO automation and data analysis.
Technical Stack
- HTML, CSS, JavaScript
- WordPress, Shopify, Webflow
- GA4, Google Search Console
- SEMrush, Ahrefs, Screaming Frog
Team & Environment
Collaborate with content creators, developers, and marketing teams.
Benefits & Compensation
- Fully remote, work from anywhere.
- Supportive and innovative team culture.
- High-impact work with measurable outcomes.
- Autonomy to implement strategies and test new ideas.
- Room to grow as we continue to scale.
- Compensation: 1500 USD/Month
Work Mode
This is a fully remote, global position. Work from anywhere.
Superior Fence & Rail is an equal opportunity employer.
